How can dynamic capabilities make sense in avoiding value co-creation traps?
ISSN: 0025-1747
Article publication date: 10 June 2021
Issue publication date: 22 February 2022
Abstract
Purpose
The existing research rarely explains the role of dynamic capabilities in the creation of value co-creation behaviors. The purpose of this paper is to explore how dynamic capabilities play a role in avoiding value co-creation traps and generating new value co-creation behaviors.
Design/methodology/approach
This paper collects rich interview and archival data from two Chinese manufacturing companies to examine value co-creation in digital servitization by the case study.
Findings
The paper discovers the value co-creation traps that enterprises face in digital servitization and analyzes the important role of resource and technology integration capabilities in avoiding these traps. Also, the research explores how network capability affects the generation of new value co-creation behaviors.
Originality/value
This paper develops a framework for dynamic capabilities to avoid value co-creation traps and generate new value co-creation behaviors.
Keywords
Acknowledgements
We would like to thank all the respondents of the two companies for providing us with valuable information and interview opportunities. This research was supported by the National Natural Science Foundation of China [grant numbers 71672029] and the 111 projects [grant numbers B16009].
Citation
Sun, X. and Zhang, Q. (2022), "How can dynamic capabilities make sense in avoiding value co-creation traps?", Management Decision, Vol. 60 No. 3, pp. 735-757. https://doi.org/10.1108/MD-09-2020-1213
Publisher
:Emerald Publishing Limited
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