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Consumers in the transition to a market economy: Hungary, 1989‐1992

Lawrence Feick (Joseph M. Katz Graduate School of Business, University of Pittsburgh, Pittsburgh, USA)
Robin Higie Coulte (School of Business Administration, The University of Connecticut, USA)
Linda L. Price (College of Business Administration, University of South Florida, USA)

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 October 1995

752

Abstract

As Hungary makes the transition from a centrally‐planned to a market‐based economy, its consumer markets are changing rapidly, with a deluge of new brands and products, new stores, variation in prices and the demise of old, familiar brands and stores. Reports on Hungarian consumers′ perceptions of their marketplace and their responses to changes in these markets based on research conducted from autumn 1989 to autumn 1992. Includes personal interviews, observation, focus groups and a survey of 300 female heads of households.

Keywords

Citation

Feick, L., Higie Coulte, R. and Price, L.L. (1995), "Consumers in the transition to a market economy: Hungary, 1989‐1992", International Marketing Review, Vol. 12 No. 5, pp. 18-34. https://doi.org/10.1108/02651339510103038

Publisher

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MCB UP Ltd

Copyright © 1995, MCB UP Limited

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