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The characteristics of supermarket shoppers in Beijing

Li‐Wei Mai (Li‐Wei Mai is a Senior Lecturer at Westminster Business School, University of Westminster, London, UK.)
Hui Zhao (Hui Zhao (MA, Marketing Management), at Westminster Business School, University of Westminster, London, UK.)

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Article publication date: 1 January 2004

4733

Abstract

Retail shopping establishments in the West have evolved through many different stages, in close association with Western lifestyles. The growth of supermarkets has been an important part of this trend, and in the 1980s, they were introduced in China. With their distinctive business environment, it is significant to study the success of the distribution technology transfer and how the Chinese consumers have received the Western shopping approach. This study examines supermarket shoppers in Beijing. The results provide an insight into the shopping patterns of Chinese consumers and identify potential problems for international retailers.

Keywords

Citation

Mai, L. and Zhao, H. (2004), "The characteristics of supermarket shoppers in Beijing", International Journal of Retail & Distribution Management, Vol. 32 No. 1, pp. 56-62. https://doi.org/10.1108/09590550410515551

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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