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This special section focuses on a critical aspect of youth drinking – alcohol marketing and young people – examining the alcohol industry's sophisticated marketing techniques, their global reach and their impact on young people. Its purpose is to stimulate discussion and debate, public health research, and policy reform.
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Jernigan, D., Mosher, J. Editors' Introduction: Alcohol Marketing And Youth – Public Health Perspectives. J Public Health Pol 26, 287–291 (2005). https://doi.org/10.1057/palgrave.jphp.3200042
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DOI: https://doi.org/10.1057/palgrave.jphp.3200042