Abstract
We review programs and policies to prevent children from accessing alcohol marketing online. To update the literature, we present our recent studies that assess (i) in-built barriers to underage access to alcohol brand websites and (ii) commercial internet filters. Alcohol websites typically had poor filter systems for preventing entry of underage persons; only half of the sites required the user to provide a date of birth, and none had any means of preventing users from trying again. Even the most effective commercial internet filters allowed access to one-third of the sites we examined.
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Policies to prevent children from accessing alcohol marketing online are hindered by typically poor filter systems for blocking entry to sites by underage web surfers.
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Jones, S., Thom, J., Davoren, S. et al. Internet filters and entry pages do not protect children from online alcohol marketing. J Public Health Pol 35, 75–90 (2014). https://doi.org/10.1057/jphp.2013.46
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DOI: https://doi.org/10.1057/jphp.2013.46