Product Innovation in the Global Fashion Industry

1. Front Matter

   Pages i-xix

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2. Product Innovation: Core to Continued Success

   • Byoungho Jin, Elena Cedrola

   Pages 1-33

3. Stone Island: Product Innovation and Market Positioning as Drivers of Value Creation

   • Fabrizio Mosca

   Pages 35-56

4. The Geox: The Shoe that Breathes

   • Francesca Checchinato, Tiziano Vescovi

   Pages 57-77

5. Nike: An Innovation Journey

   • Michelle Childs, Byoungho Jin

   Pages 79-111

6. Repetto, a Paris-Based Craft Enterprise Growing into a Global Brand: Design-Driven Innovation and Meaning Strategy

   • Stefania Masè, Geneviève Cohen-Cheminet

   Pages 113-142

7. Back Matter

   Pages 143-145

   PDF

As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levels—materials, style and product development—and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired. 

• Innovation
• Product Development
• Family Business
• Consumer experience innovation
• competitive advantage
• value chains
• Nike
• Marketing innovation
• Geox
• luxury brands
• Repetto
• Design-driven innovation
• image semiotics
• brand community
• fashion industry
• Stone Island

• University of North Carolina at Greensboro, Greensboro, USA

  Byoungho Jin

• Department of Economics and Law, University of Macerata, Macerata, Italy

  Elena Cedrola

Byoungho Jin is Putman and Hayes Distinguished Professor in the Department of Consumer, Apparel, and Retail Studies at the University of North Carolina, Greensboro, USA. 
 
Elena Cedrola is Professor at the University of Macerata, Italy and Professor at the Catholic University of Milan, Italy. 
  

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