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Brand Royalty: How the world's top 100 brands thrive and survive

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Brand Royalty: How the world's top 100 brands thrive and survive. J Brand Manag 13, 167–169 (2005). https://doi.org/10.1057/palgrave.bm.2540256

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  • DOI: https://doi.org/10.1057/palgrave.bm.2540256

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