Exploiting efficient electrochemiluminescent (ECL) luminogens is crucial for the development of high-performance ECL sensors. Herein, a kind of efficient luminogen (BTPEBT) consisting of benzothiadiazole (BTD) as an electron acceptor and tetraphenylethylene (TPE) as an electron donor was facilely synthesized through a one-step Suzuki reaction. BTPEBT showed typical aggregation-induced emission (AIE) effects with a high solid-state quantum yield of 69.8%. The fabricated solid-state ECL film that is based on single AIE luminogens presented unique dual-potential ECL properties for the first time. The bright ECL of this film could be observed by the naked eye with a satisfactory ECL efficiency of 22.8%. The dense ECL film showed a low electron-transfer resistance, which favors electron transfer among AIE luminogens, electrolytes and the electrode, giving rise to bright ECL emission. The bright ECL film was developed as an ECL sensor for the sensitive and selective detection of malachite green (MG) in a broad linear range from 10⁻¹⁰ to 10⁻⁵ M. The limit of detection (LOD) was as low as 7.6 × 10⁻¹¹ M. Moreover, the ECL sensing platform was further employed to detect MG in a real fish tissue sample with high sensitivity and good specificity. More importantly, the recycled BTPEBT film had good reproducibility for MG detection. The novel dual-potential ECL film constructed from single AIE luminogens provides a promising platform for the sensitive detection of MG in the food industry.