Sir, there is a recent trend emerging where many researchers in health care fields display their work on social media platforms. It is worth pondering what the intention behind such public display of research work is. In some cases, it is to disseminate to the general public scientific knowledge obtained as a result of their work, while in other cases it is a rather obvious exercise in self-promotion either for professional benefits or to simply garner accolades. While the former scenario represents the 'Push Model' of dissemination of scientific research1 and is generally accepted by the scientific community, the latter reason sadly casts a shadow on the 'primum objectum' of the healthcare profession which is to serve the public with an attitude of humility. Flaunting one's work on social media platforms strips the pursuit of scientific knowledge of its sanctity and can also cause unnecessary peer pressure in the scientific community which eventually leads to misguided priorities when it comes to research. In this day and age where the standard of published work is on the decline due to extreme competition within the scientific community,2 it becomes all the more important to maintain scientific temper and to embark on genuine research for the right reasons. This will be infinitely more useful to the public at large.