Elsevier

Procedia CIRP

Volume 16, 2014, Pages 289-294
Procedia CIRP

The Impact of Servitization on Corporate Culture

https://doi.org/10.1016/j.procir.2014.01.028Get rights and content
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Abstract

Our goal in this paper is to analyze the evolution of the corporate culture required for the process of servitization through changes in practical, behavioral and intellectual habits. The purpose is to gain a better understanding of the process by which an enterprise can change its culture from a product based culture to a service based one in the specific context of SMEs. We use a single case study to understand in depth the effects of a change in company corporate culture. The case study concerns a SME in the Rh

ne-Alpes Region in France, which specializes in remanufacturing appliances. In 2012, the general manager began a process of started a strategic reflection on servitization in order to diversify the enterprise's activities and unlock new markets. However, the adoption of servitization requires profound modifications in the company's organization, and particularly in its corporate culture. In order to better understand this change, we suggest considering it as a learning process.

Keywords

corporate culture
servitization
learning process
activity system
case study
SME

Cited by (0)

Selection and peer-review under responsibility of the International Scientific Committee of “The 6th CIRP Conference on Industrial Product-Service Systems” in the person of the Conference Chair Professor Hoda ElMaraghy.