A cigarette pack by any other color: Youth perceptions mostly align with tobacco industry-ascribed meanings

https://doi.org/10.1016/j.pmedr.2019.100830Get rights and content
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Highlights

  • Youth interpret cigarette pack-colors in line with industry-intended associations.

  • Product-packaging restrictions may be circumvented by use of colors that misrepresent product harms.

  • 43.2% of participants attributed extra strong to the black cigarette pack.

  • 35.6% of participants ascribed rich to gold.

  • 31.1% of participants ascribed menthol to green.

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