Destination eWOM: A macro and meso network approach?
Under a Creative Commons license
open access
Keywords
Destination eWOM
eWOM
Social media
Twitter
Social network analysis
Text analysis
Digital marketing
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Dr Nigel L. Williams is a Senior Academic in Project Management at Bournemouth University. His research examines online stakeholder communications and implications for organisations in a variety of contexts including NGOs, Festivals locations and Mega Projects.
© 2017 The Authors. Published by Elsevier Ltd.