Corporate identity: The role of mission statements☆
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Cited by (138)
Mission statements and financial and sustainability performance: An exploratory study of Benefit Corporations certified as B Corps
2023, Journal of Business ResearchCitation Excerpt :Specifically, some mission statements addressed specific categories of external stakeholders such as customers, the environment and society. This result confirms the importance of including all stakeholder groups in mission statements (Bartkus et al., 2006), particularly customers as the most frequently mentioned stakeholder (Bart, 1997a, 1997b; Leuthesser & Kohli, 1997). However, unlike previous studies, this study found that the sample firms neglected two categories of stakeholders that are typically mentioned: employees and investors.
The mission statement in Catholic higher education organizations and identity challenges
2022, International Journal of Educational ManagementNexus between strategic fit and social mission accomplishment in social enterprises: Does organizational form matter?
2022, Journal of Cleaner ProductionCitation Excerpt :The early perspectives focused on conceptualization of the mission as the core of an organization, its raison d’être, and its identity (Drucker, 1974). Later research focused on implementation of the mission, conceiving it as a strategic tool for management and marketing (Leuthesser and Kohli, 1997). In a similar vein, research on missions in the social enterprise setting has undergone similar steps, starting with research on the content of the mission in the social enterprise (Bartkus et al., 2004) with implications of the duality or even multiplicity of goals (Barraket et al., 2016).
The effect of social mission on service quality and brand image
2021, Journal of Business ResearchMission statements and performance: An exploratory study of science parks
2020, Long Range PlanningCitation Excerpt :Klemm et al. (1991) observed that mission statements are seen by managers as having a more important role internally than externally. This observation is shared by other authors who have found that many companies do not publicize their missions outside the company, either on their webpages (Bart et al., 2001) or in their annual reports (Leuthesser and Kohli, 1997). Based on this premise, a questionnaire was designed.
Intellectual connections in mission statements scholarship: a future research agenda
2024, Nankai Business Review International
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Lance Leuthesser is a professor of marketing and Chiranjeev Kohli is an associate professor of marketing, both at California State University,