Advertising and publicity: An information processing perspective☆
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2023, Computers in Human BehaviorCSR communication and media channel choice in the hospitality and tourism industry
2023, Tourism Management PerspectivesSocial Media Advertising through Private Messages and Public Feeds: A Congruency Effect between Communication Channels and Advertising Appeals
2022, Information and ManagementCitation Excerpt :A stream of studies in advertising research investigates how customers process advertising information and how their information processing behavior shapes their attitude to the advertising messages [12, 62]. The main objective of this literature is to understand the attitude formation processes of customers toward advertisements and brands [62–64]. Following the general models of information processing, the advertising information processing literature concerns the antecedents (e.g., motivation, ability and opportunity), intensity (e.g., capacity), and consequence (e.g., response and attitude toward advertisements and brands) of advertising information processing [12, 63].
Story versus info: Tracking blog readers’ online viewing time of sponsored blog posts based on content-specific elements
2018, Computers in Human BehaviorCitation Excerpt :The fit between content and context is also important for advertising attention reasons. According to the intentional exposure theory (Lord & Putrevu, 1993), magazine readers pay more attention to advertising formats that are perceived as more similar to the editorial content of the magazine. Thus, the readers have voluntarily chosen to attend to the editorial content of that medium, and consequently advertising content that better matches the editorial content of that medium will be more likely to receive the same amount of attention as the editorial content (Van Reijmersdal, Neijens, & Smit, 2005).
Advertising and Word-of-Mouth Effects on Pre-launch Consumer Interest and Initial Sales of Experience Products
2017, Journal of Interactive MarketingCitation Excerpt :Advertising is a unidirectional communication from firms to consumers. Because advertising's main objective is to persuade consumers to act in the way advertisers want (Bagwell 2007), consumers may attribute advertising claims to a profit motive (Lord and Putrevu 1993). Such attribution can negatively affect their perceptions of the credibility of advertising (Burmester et al. 2015), which in turn may have a negative impact on the effectiveness of the advertising claim.
The impact of pre- and post-launch publicity and advertising on new product sales
2015, International Journal of Research in MarketingCitation Excerpt :In that case, consumers might question the credibility of the publicity if they attribute the same profit motive to the publicity (attribution theory; e.g., Kelley & Michela, 1980). As a consequence, the information processing that normally favors publicity with respect to source credibility (Lord & Putrevu, 1993) would not differ from advertising. Following the theory of reactance (Brehm, 1966), an even more negative reaction to combination could emerge.
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The authors thank Amit Guha and Upendra Sahu for gathering relevant literature and contributing valuable insights, and Peter R. Dickson, Paul L. Sauer and two anonymous reviewers for helpful comments on earlier drafts of the paper.