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Towards evaluating and enhancing the reach of online health forums for smoking cessation

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Abstract

Online pro-health social networks facilitating smoking cessation through web-assisted interventions have flourished in the past decade. In order to properly evaluate and increase the impact of this form of treatment on society, one needs to understand and be able to quantify its reach, as defined within the widely adopted RE-AIM framework. In the online communication context, user engagement is an integral component of reach. This paper quantitatively studies the effect of engagement on the users of the Alt.Support.Stop-Smoking forum that served the needs of an online smoking cessation community for more than 10 years. The paper then demonstrates how online service evaluation and planning by social network analysts can be applied towards strategic interventions targeting increased user engagement in online health forums. To this end, the challenges and opportunities are identified in the development of thread recommendation systems for effective and efficient spread of healthy behaviors, in particular smoking cessation.

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Acknowledgments

This work was supported in part by the Academy of Finland Grant #268078 “Mining social media sites” (MineSocMed) and the National Cancer Institute (R01CA152093-01 to S.M.). Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the Academy of Finland, the National Cancer Institute or the National Institutes of Health.

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Authors and Affiliations

  1. Department of Industrial and Systems Engineering, University at Buffalo (SUNY), Buffalo, NY, USA

    Michael Stearns, Siddhartha Nambiar & Alexander Nikolaev

  2. Department of Mathematical Information Technology, University of Jyväskylä, Jyväskylä, Finland

    Alexander Semenov

  3. Department of Public Health Sciences, University of Rochester, Roshester, NY, USA

    Scott McIntosh

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  1. Michael Stearns
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  2. Siddhartha Nambiar
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  3. Alexander Nikolaev
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  4. Alexander Semenov
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  5. Scott McIntosh
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Correspondence to Alexander Nikolaev.

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Stearns, M., Nambiar, S., Nikolaev, A. et al. Towards evaluating and enhancing the reach of online health forums for smoking cessation. Netw Model Anal Health Inform Bioinforma 3, 69 (2014). https://doi.org/10.1007/s13721-014-0069-7

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  • DOI: https://doi.org/10.1007/s13721-014-0069-7

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