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The Cancer Clear & Simple Story: Developing a Cancer Prevention Curriculum for Rural Wisconsin Through a Community Partnership

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Abstract

To address rural cancer disparities, the University of Wisconsin Carbone Cancer Center launched a rural cancer project through its Cancer Health Disparities Initiative (CHDI) in 2010. With support from the National Cancer Institute’s (NCI) National Outreach Network, CHDI conducted an assessment of rural counties and partnered with Adams County to implement a collaborative cancer education project. Together CHDI and Adams County partners selected an evidence-based educational curriculum, Understanding Cancer, as a basis for local adaptation for use with rural Wisconsin communities. The new curriculum, titled Cancer Clear & Simple (CC&S), consists of three modules: (1) cancer basics, (2) cancer prevention, and (3) cancer screening. CC&S has also been culturally tailored for African American and Latino populations. The adaptation utilized community involvement throughout a multi-step process to ensure cultural appropriateness. The process included materials selection, translation, conceptual adaptation, visual adaptation, and validation with target audiences. All adaptations of the curriculum incorporate health literacy principles and is designed to build knowledge and improve health-related decision-making around lung, colorectal, skin, breast, cervical, and prostate cancer. Current efforts seek to (1) increase the evidence of CC&S’s effectiveness through additional research, (2) expand its use by new audiences, and (3) adapt it into a web-based platform featuring a cancer prevention serious game.

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Notes

  1. CBPR is an applied collaborative approach that equitably involves and enables communities to more actively participate in the full spectrum of research (from conception–design–conduct–analysis–interpretation–conclusions–communication of results) with a goal of influencing change in community health, systems, programs, or policies [9, 10].

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Acknowledgments

The authors would like to thank Carol Johnson, Adams County Resident; Sarah Grosshuesch, Adams County Health & Human Services Department: Leah Ekstein, Adams County Health & Human Services Department; Maureen Bruce, Gundersen Moundview Hospital and Clinics; and Tammy Lowery, Gundersen Moundview Hospital and Clinics.

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Correspondence to Cody MB Fredrick.

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Fredrick, C.M., Linskens, R.J., Schilling, M.A. et al. The Cancer Clear & Simple Story: Developing a Cancer Prevention Curriculum for Rural Wisconsin Through a Community Partnership. J Canc Educ 37, 338–342 (2022). https://doi.org/10.1007/s13187-020-01819-w

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  • DOI: https://doi.org/10.1007/s13187-020-01819-w

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