Skip to main content

Advertisement

Log in

Adaptive Rationality, Biases, and the Heterogeneity Hypothesis

  • Published:
Review of Philosophy and Psychology Aims and scope Submit manuscript

Abstract

Adaptive rationality (AR) theorists question the manner in which psychologists have typically assessed rational behavior and cognition. According to them, human rationality is adaptive, and the biases reported in the psychological literature are best seen as the result of using normative standards that are too narrow. As it turns out, their challenge is also quite controversial, and several aspects of it have been called into question. Yet, whilst it is often suggested that the lack of cogency comes about due to the implausibility of the alternative normative framework, in this paper I articulate a different strategy to resist the revolutionary rhetoric of AR. As I argue here, even if we accept the normative framework of AR, the challenge from AR is less damaging than usually accepted. In particular, I challenge the claim that biases reported in the literature should be conceived of as violations of axiomatic rationality. I argue that the category of bias refers instead to a range of heterogeneous phenomena and that, since several important families of biases are not just violations of axiomatic rationality, these are not vulnerable to the AR challenge. In fact, I also show that the families I consider here look like plausible cases of irrational behavior from the perspective of AR, and that the outcome of my analysis does not sit well with AR theorists’ claim that people are generally successful at achieving prudential and epistemic goals.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Similar content being viewed by others

Notes

  1. I am borrowing this label from Machery’s (2009) work on concepts.

  2. I wish to thank an anonymous reviewer for prompting me to clarify that other authors have suggested that biases are heterogeneous (e.g., Arkes 1991; Stanovich 2011). While they argue for this claim by pointing to the different cognitive processes involved in different types of biased reasoning, I focus on the evaluative standards against which such biases have been assessed.

  3. For instance, Todd and Gigerenzer claim that “most experimental research programs aimed at demonstrating the rationality or irrationality of humans and animals have used the abstract coherence criteria” (2000, 737), where the latter refer to the laws of logic and probability theory. Moreover, Gigerenzer and Selten write that “since the 1970s, researchers have documented discrepancies between a “norm” (e.g., a law of probability or logic) and human judgment. […] The blame was put on the human mind rather than on the norm. The discrepancies were labeled “fallacies,” such as the base-rate fallacy and the conjunction fallacy, and attributed to humans’ “bounded rationality,” in the sense of limitations on rationality” (2001, 5).

  4. While Stein refers to the “standard picture of rationality” (1996, 4), Chase et al. (1998) use the expression “classical rationality”. Moreover, Evans and Over (1996) characterize this normative perspective as “impersonal rationality”, Chater and Oaksford (2000, 99) as “formal rationality” and Kacelnik as “axiomatic rationality” (2006).

  5. I wish to thank an anonymous reviewer for prompting me to clarify this point.

  6. However, as an anonymous reviewer for this journal has pointed out, an objector might argue that the arguments that I am offering in this paper do not scathe the perspective of AR when the latter is interpreted in evolutionary terms.

  7. In light of these considerations, these scholars have also established links between reliabilism in epistemology and the AR project. For instance, Samuels, Stich and Bishop write that “Gigerenzer’s accuracy‐based criterion for epistemic evaluation bears an intimate relationship to the reliabilist tradition in epistemology” (2001, 255). But see also Rysiew (2008, 1165).

  8. For instance, Gigerenzer and Gaissmaier write that in the social domain goals “go beyond accuracy, frugality, and making fast decisions. They include transparency, group loyalty, and accountability” (2011, 471).

  9. It is worth noting, however, that commentators such as Samuels, Stich and Bishop have failed to highlight that AR theorists reject rule-based rationality as a valid normative perspective. According to them, advocates of the heuristics and biases project as well as AR theorists “typically presuppose what Edward Stein has called the “Standard Picture” of rationality” (2002, 253).

  10. It should be noted, however, that AR theorists have also offered other considerations to replace rule-based rationality. For instance, Hertwig and Volz (2013) attacked rule-based rationality by pointing to a growing body of studies suggesting that neurological and mental abnormalities foster conformity to norms of rationality.

  11. For other interesting results see also Burns (2004) and Lenton et al. (2013).

  12. Also Weinberg et al. (2001) criticize this approach to the justification of normative principles of reasoning, although their focus in the paper is mainly on work in analytic epistemology. Specifically, they take issue with what they dub “intuition driven romanticism”, viz. the attempt to derive normative claims from epistemic intuitions. In particular, they claim that “perhaps the most familiar examples of intuition-driven romanticism are various versions of the reflective equilibrium strategy” (433) and explicitly refer to Cohen’s (1981) influential paper.

  13. The concept of bias is often used in a wide set of generalizations and treated as a unitary one (e.g., Hilbert 2012). Yet, here I am highlighting that biases do not seem to possess such unity and should not be treated as instantiations of a natural kind. I wish to thank an anonymous referee for prompting me to clarify this point.

  14. It is worth noting, however, that the extent to which people are unaware of these attitudes is controversial (e.g., Hahn et al. 2014). I wish to thank an anonymous referee for drawing my attention to this point.

References

  • Arkes, H.R. 1991. Costs and benefits of judgment errors: implications for debiasing. Psychological Bulletin 110(3): 486.

    Article  Google Scholar 

  • Baron, J. 2000. Normative and prescriptive implications of individual differences. Behavioral and Brain Sciences 23(05): 668e669.

    Article  Google Scholar 

  • Baron, J. 2004. Normative models of judgment and decision-making. In The Blackwell Handbook of Judgment and Decision-Making, eds. D. J. Koehler and N. Harvey. Blackwell.

  • Binmore, K. 1999. Why experiment in economics? The Economic Journal 109(453): 16–24.

    Article  Google Scholar 

  • Bonanno, G.A., N.P. Field, A. Kovacevic, and S. Kaltman. 2002. Self- enhancement as a buffer against extreme adversity: civil war in Bosnia and traumatic loss in the United States. Personality and Social Psychology Bulletin 28: 184–196.

    Article  Google Scholar 

  • Buehler, R., D. Griffin, and M. Ross. 2002. Inside the planning fallacy: The causes and consequences of optimistic time predictions. In Heuristics and biases: the psychology of intuitive judgment, ed. T.D. Gilovich, D.W. Griffin, and D. Kahneman, 250–270. New York: Cambridge University Press.

    Chapter  Google Scholar 

  • Burns, B.D. 2004. Heuristics as beliefs and as behaviors: the adaptiveness of the “hot hand”. Cognitive Psychology 48(3): 295–331.

    Article  Google Scholar 

  • Chase, V.M., R. Hertwig, and G. Gigerenzer. 1998. Visions of rationality. Trends in Cognitive Sciences 2(6): 206–214.

    Article  Google Scholar 

  • Chater, N., and M. Oaksford. 2000. The rational analysis of mind and behavior. Synthese 122(1–2): 93–131.

    Article  Google Scholar 

  • Cohen, L.J. 1981. Can human irrationality be experimentally demonstrated? Behavioural and Brain Sciences 4(03): 317–331.

    Article  Google Scholar 

  • Colvin, C.R., and J. Block. 1994. Do positive illusions foster mental health? An examination of the Taylor and Brown formulation. Psychological Bulletin 116: 3–20.

    Article  Google Scholar 

  • Cooper, W. 1989. How evolutionary biology challenges the classical theory of rational choice. Biology and Philosophy 4: 457–481.

    Article  Google Scholar 

  • Cooper, A.C., C.Y. Woo, and W.C. Dunkelberg. 1988. Entrepreneurs’ perceived chances for success. Journal of Business Venturing 3(2): 97–108.

    Article  Google Scholar 

  • Czerlinski, J., G. Gigerenzer, and D.G. Goldstein. 1999. How good are simple heuristics? In Simple Heuristics That Make Us Smart, eds. G. Gigerenzer, P. M. Todd, and the ABC Research Group, 97–118. New York: Oxford University Press.

  • Dawes, R.M. 1989. Statistical criteria for establishing a truly false consensus effect. Journal of Experimental Social Psychology 25(1): 1–17.

    Article  Google Scholar 

  • Dawes, R.M., and M. Mulford. 1996. The false consensus effect and overconfidence: flaws in judgment or flaws in how we study judgment? Organizational Behavior and Human Decision Processes 65(3): 201–211.

    Article  Google Scholar 

  • Evans, J. St. BT and D.E. Over. 1996. Rationality and reasoning. Hove, England: Psychology Press.

  • Gaissmaier, W. and J.N. Marewski. 2011. Forecasting elections with mere recognition from lousy samples. Judgment and Decision Making 6: 73–88.

  • Gigerenzer, G. 2000. Adaptive thinking: rationality in the real world. Oxford: Oxford University Press.

    Google Scholar 

  • Gigerenzer, G. 2008. Why heuristics work? Perspectives on Psychological Science 3: 20–29.

    Article  Google Scholar 

  • Gigerenzer, G., and D.G. Goldstein. 1996. Reasoning the fast and frugal way: models of bounded rationality. Psychological Review 103(4): 650.

    Article  Google Scholar 

  • Gigerenzer, G., and P. Todd. 1999. Simple heuristics that make us smart. Oxford: Oxford University Press.

  • Gigerenzer, G., and Selten, R. 2001. Rethinking rationality. Bounded Rationality: the Adaptive Toolbox 1–12.

  • Gigerenzer, G., and H. Brighton. 2009. Homo heuristicus: Why biased minds make better inferences. Topics in Cognitive Science 1: 1–37.

  • Gigerenzer, G., and W. Gaissmaier. 2011. Heuristic decision making. Annual Review of Psychology 62: 451–482.

  • Gigerenzer, G., and T. Sturm. 2012. How (far) can rationality be naturalized? Synthese 187(1): 243–268.

    Article  Google Scholar 

  • Gilboa, I., A. Postlewaite, and D. Schmeidler. 2012. Rationality of belief or: why savage’s axioms are neither necessary nor sufficient for rationality. Synthese 187: 11–31.

    Article  Google Scholar 

  • Gilovich, T., D. Griffin, and D. Kahneman. 2002. Heuristics and biases: The psychology of intuitive judgment. Cambridge University Press.

  • Goodman, N. 1965. Fact, fiction, and forecast. Indianapolis: Bobbs-Merrill.

    Google Scholar 

  • Hahn, A., C.M. Judd, H.K. Hirsh, and I.V. Blair. 2014. Awareness of implicit attitudes. Journal of Experimental Psychology: General 143(3): 1369.

    Article  Google Scholar 

  • Hájek, A. 2005. Scotching Dutch books? In John Hawthorne (ed.). Philosophical perspectives, 19: 139–51.

  • Haselton, M., G. Bryant, A. Wilke, D.A. Frederick, A. Galperin, W.E. Frankenhuis, and T. Moore. 2009. Adaptive rationality: an evolutionary perspective on cognitive bias. Social Cognition 27: 732–762.

    Article  Google Scholar 

  • Hertwig, R., and G. Gigerenzer. 1999. The conjunction fallacy revisited: how intelligent inferences look like reasoning errors. Journal of Behavioural Decision Making 12: 275–305.

    Article  Google Scholar 

  • Hertwig, R., and K.G. Volz. 2013. Abnormality, rationality, and sanity. Trends in Cognitive Sciences 17(11): 547–549.

    Article  Google Scholar 

  • Hilbert, M. 2012. Toward a synthesis of cognitive biases: how noisy information processing can bias human decision making. Psychological Bulletin 138(2): 211.

    Article  Google Scholar 

  • Houston, A.I., J.M. McNamara, and M.D. Steer. 2007a. Violations of transitivity under fitness maximization. Biology Letters 3(4): 365–367.

    Article  Google Scholar 

  • Houston, A.I., J.M. McNamara, and M.D. Steer. 2007b. Do we expect natural selection to produce rational behavior? Philosophical Transactions Royal Society B 362: 1531–1543.

    Article  Google Scholar 

  • Kacelnik, A. 2006. Meanings of rationality. In Rational Animals, eds. M. Nudds and S. Hurley. Oxford University Press.

  • Kahneman, D. 1981. Who shall be the arbiter of our intuitions? Behavioral and Brain Sciences 4(03): 339e340.

    Article  Google Scholar 

  • Kahneman, D., and A. Tversky. 1979. Prospect theory. An analysis of decision under risk. Econometrica 47(2): 263–291.

    Article  Google Scholar 

  • Kelly, D., and R. Roeddert. 2008. Racial cognition and the ethics of implicit bias. Philosophy Compass 3(3): 522–540.

    Article  Google Scholar 

  • Kenrick, D.T. 2013. The rational animal: how evolution made us smarter than we think. New York: Basic Books.

    Google Scholar 

  • Kruglanski, A.W., and I. Ajzen. 1983. Bias and error in human judgment. European Journal of Social Psychology 13: 1–44.

    Article  Google Scholar 

  • Langer, E. 1975. The illusion of control. Journal of Personality and Social Psychology 32: 311–328.

    Article  Google Scholar 

  • Larrick, R., R. Nisbett, and J. Morgan. 1993. Who uses the cost–benefit rules of choice? Implications for the normative status of microeconomic theory. Organizational Behavior and Human Decision Processes 56: 331–347.

    Article  Google Scholar 

  • Lenton, A. P., L. Penke, P.M. Todd, and B. Fasolo. 2013. The heart has its reasons: Social rationality inmate choice. In Simple Heuristics in a Social World, eds. R. Hertwig, U. Hoffrage, and the ABC Research Group. Oxford University Press.

  • Lewis, D. 1981. Why ain’cha rich? Noûs 15(3): 377–380.

    Article  Google Scholar 

  • Machery, E. 2009. Doing without concepts, 210. New York: Oxford University Press.

    Book  Google Scholar 

  • McKay, R.T., and D.C. Dennett. 2009. The evolution of misbelief. Behavioral and Brain Sciences 32(06): 493–510.

    Article  Google Scholar 

  • McKenna, F.P., R.A. Stanier, and C. Lewis. 1991. Factors underlying illusory self- assessment of driving skill in males and females. Accident Analysis and Prevention 23: 45–52.

    Article  Google Scholar 

  • Moore, D.A., and P.J. Healy. 2008. The trouble with overconfidence. Psychological Review 115(2): 502.

    Article  Google Scholar 

  • Payne, B.K. 2001. Prejudice and perception: the role of automatic and controlled processes in misperceiving a weapon. Journal of Personality and Social Psychology 81(2): 181–192.

    Article  Google Scholar 

  • Place, S.S., P.M. Todd, L. Penke, and J.B. Asendorpf. 2009. The ability to judge the romantic interest of others. Psychological Science 20(1): 22–26.

    Article  Google Scholar 

  • Polonioli, A. 2015. Stanovich's arguments against the “adaptive rationality” project: An assessment. Studies in History and Philosophy of Science Part C: Studies in History and Philosophy of Biological and Biomedical Sciences 49: 55--62.

  • Rieskamp, J., and T. Reimer. 2007. Ecological rationality. In Encyclopedia of social psychology, ed. R. Baumeister and K. Vohs, 274–276. Thousand Oaks: SAGE Publications.

    Google Scholar 

  • Ross, L., D. Greene, and P. House. 1977. The “false consensus effect”: an egocentric bias in social perception and attribution processes. Journal of Experimental Social Psychology 13(3): 279–301.

    Article  Google Scholar 

  • Rutter, D.R., L. Quine, and I.P. Albery. 1998. Perceptions of risk in motorcyclists: unrealistic optimism, relative optimism, and predictions of behavior. British Journal of Psychology 89(4): 681–697.

    Article  Google Scholar 

  • Rysiew, P. 2008. Rationality disputes–psychology and epistemology. Philosophy Compass 3(6): 1153–1176.

    Article  Google Scholar 

  • Samuels, R., S. Stich, and M. Bishop. 2002. Ending the rationality wars: how to make disputes about human rationality disappear? In Common Sense, Reasoning and Rationality, ed. R. Renee. Oxford: Oxford University Press.

  • Scheibehenne, B., and A. Bröder. 2007. Predicting Wimbledon 2005 tennis results by mere player name recognition. International Journal of Forecasting 23(3): 415–426.

    Article  Google Scholar 

  • Stanovich, K.E. 2011. Rationality and the reflective mind. Oxford: Oxford University Press.

    Google Scholar 

  • Stanovich, K. E. and West, R. F. 2003. Evolutionary versus instrumental goals: How evolutionary psychology misconceives human rationality. In Evolution and the Psychology of Thinking: The Debate, ed. E. Over. Psychology Press.

  • Stein, E. 1996. Without good reason: The rationality debate in philosophy and cognitive science. Oxford: Clarendon Press.

  • Stevens, J.R. 2008. The evolutionary biology of decision making. In Better than conscious? Ernst Strüngmann Forum Report 1, ed. C. Engel and W. Singer, 285–304. Cambridge: MIT Press.

    Chapter  Google Scholar 

  • Sturm, T. 2012. The “rationality wars” in psychology: where they are and where they could go. Inquiry 55(1): 66–81.

    Article  Google Scholar 

  • Svenson, O. 1981. Are we all less risky and more skillful than our fellow drivers? Acta Psychologica 47: 143–148.

    Article  Google Scholar 

  • Taylor, S.E., and J.D. Brown. 1988. Illusion and well being: a social psychological perspective on mental health. Psychological Bulletin 103: 193–210.

    Article  Google Scholar 

  • Thompson, S.C., W. Armstrong, and C. Thomas. 1998. Illusions of control, underestimations, and accuracy: a control heuristic explanation. Psychological Bulletin 123: 143–161.

    Article  Google Scholar 

  • Todd, P.M., and G. Gigerenzer. 2000. Précis of simple heuristics that make us smart. Behavioral and Brain Sciences 23(05): 727–741.

    Article  Google Scholar 

  • Todd, P.M., and G. Gigerenzer. 2012. Ecological rationality: intelligence in the world. New York: Oxford University Press.

    Book  Google Scholar 

  • Tversky, A., and D. Kahneman. 1974. Judgment under uncertainty: heuristics and biases. Science 185: 1124–1130.

    Article  Google Scholar 

  • Tversky, A., and D. Kahneman. 1986. Rational choice and the framing of decisions. Journal of Business 59: S251–S278.

    Article  Google Scholar 

  • Wallin, A. 2013. A peace treaty for the rationality wars? External validity and its relation to normative and descriptive theories of rationality. Theory and Psychology 23(4): 458–478.

    Article  Google Scholar 

  • Wason, P. 1966. Reasoning. In New horizons in psychology, ed. B.M. Foss. Harmondsworth: Penguin.

    Google Scholar 

  • Weinberg, J.M., S. Nichols, and S. Stich. 2001. Normativity and epistemic intuitions. Philosophical Topics 29(1/2): 429–460.

    Article  Google Scholar 

  • Wilke, A., and R. Mata. 2012. Cognitive bias. In Encyclopedia of human behavior, vol. 1, 2nd ed, ed. V.S. Ramachandran, 531–535. Maryland Heights: Elsevier.

    Chapter  Google Scholar 

  • Wilson, T.D., and N.C. Brekke. 1994. Mental contamination and mental correction: unwanted influences on judgments and evaluations. Psychological Bulletin 116: 117–142.

    Article  Google Scholar 

Download references

Acknowledgments

I am sincerely grateful to Michela Massimi, Till Vierkant, Matteo Colombo and Armin Schulz for their constructive and helpful comments on earlier versions of this paper. A special thank you goes to Florian Cova and two anonymous reviewers for their detailed feedback. This research was supported by a Studentship awarded by the School of Philosophy, Psychology and Language Sciences (PPLS) of the University of Edinburgh and by a Jacobsen Fellowship awarded by the Royal Institute of Philosophy. The usual disclaimers about any error or mistake in the paper apply.

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Andrea Polonioli.

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Polonioli, A. Adaptive Rationality, Biases, and the Heterogeneity Hypothesis. Rev.Phil.Psych. 7, 787–803 (2016). https://doi.org/10.1007/s13164-015-0281-0

Download citation

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s13164-015-0281-0

Keywords

Navigation