Skip to main content

Advertisement

Log in

“Big eye” surgery: the ethics of medicalizing Asian features

  • Published:
Theoretical Medicine and Bioethics Aims and scope Submit manuscript

Abstract

The popularity of surgical modifications of race-typical features among Asian women has generated debates on the ethical implications of the practice. Focusing on blepharoplasty as a representative racial surgery, this article frames the ethical discussion by viewing Asian cosmetic surgery as an example of medicalization, which can be interpreted in two forms: treatment versus enhancement. In the treatment form, medicalization occurs by considering cosmetic surgery as remedy for pathologized Asian features; the pathologization usually occurs in reference to western features as the norm. In the enhancement form, medicalization occurs by using medical means to improve physical features to achieve a certain type of beauty or physical appearance. Each type of medicalization raises slightly different ethical concerns. The problem with treatment medicalization lies in the pathologization of Asian features, which is oppressive as it continues to reinforce racial norms of appearance and negative stereotypes. Enhancement medicalization is ethically problematic because cosmetic surgery tends to conflate beauty and health as medical goals of surgery, overemphasizing the value of appearance that can further displace women’s control over their own bodies. I conclude that in both forms of medicalization, cosmetic surgery seems to narrowly frame a complex psychosocial issue involving physical appearance as a matter that can be simply solved through surgical means.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Similar content being viewed by others

Notes

  1. It must be noted that although various scholars have cited this number, I was unable to find any empirical studies that support it. It is also unclear whether “Asians” refers to the whole of Asia, including South Asia and Central Asia that have populations with facial features closer to those of westerners. Asians in these territories have “big” eyes and a “higher nasal bridge” that are different from typical East Asian features.

  2. Hyper-specialization as a criticism is also applicable to enhancement medicalization, since commercial interests that push surgeons to justify beauty as a medical goal also motivates them to develop more services and identify problems. However, the identification of specific problems and establishment of Asian cosmetic surgery as a distinct subspecialty seem to be more pronounced when cosmetic surgeons depict their surgical interventions as remedial.

References

  1. International Society of Aesthetic Plastic Surgery. 2015. ISAPS international survey on aesthetic/cosmetic procedures performed in 2014. http://www.isaps.org/Media/Default/global-statistics/2015%20ISAPS%20Results.pdf. Accessed May 12 2015.

  2. Conrad, Peter. 1992. Medicalization and social control. Annual Review of Sociology 18: 209–232.

    Article  Google Scholar 

  3. Sandel, Michael J. 2004. The case against perfection: What’s wrong with designer children, bionic athletes, and genetic engineering. Atlantic Monthly 292 (3): 50.

    Google Scholar 

  4. Edmonds, Alexander. 2013. Can medicine be aesthetic? Disentangling beauty and health in elective surgeries. Medical Anthropology Quarterly 27 (2): 233–252.

    Article  Google Scholar 

  5. Callahan, Daniel. 1996. The goals of medicine: Setting new priorities. The Hastings Center Report 26 (6): S1–S27.

    Article  Google Scholar 

  6. Holliday, Ruth, and Joanna Elfving-Hwang. 2012. Gender, globalization and aesthetic surgery in South Korea. Body and Society 18 (2): 58–81.

    Article  Google Scholar 

  7. Bartky, Sandra Lee. 1990. Femininity and domination: Studies in the phenomenology of oppression. New York, NY: Routledge.

    Google Scholar 

  8. Bordo, Susan. 2003. Unbearable weight: Feminism, Western culture, and the body. Los Angeles, CA: University of California Press.

    Google Scholar 

  9. Little, Margaret Olivia. 1998. Cosmetic surgery, suspect norms, and the ethics of complicity. In Enhancing human traits: Ethical and social implications, ed. Erik Parens, 162–176. Washington, DC: Georgetown University Press.

    Google Scholar 

  10. Kaw, Eugenia. 1993. Medicalization of racial features: Asian-American women and cosmetic surgery. Medical Anthropology Quarterly 7 (1): 74–89.

    Article  Google Scholar 

  11. Merianos, Ashley L., Rebecca A. Vidourek, and Keith A. King. 2013. Medicalization of female beauty: A content analysis of cosmetic procedures. Qualitative Report 18 (46): 1–14.

    Google Scholar 

  12. Nassab, Reza, Harshad Navsaria, Simon Myers, and James Frame. 2011. Online marketing strategies of plastic surgeons and clinics: A comparative study of the United Kingdom and the United States. Aesthetic Surgery Journal 31 (5): 566–571.

    Article  Google Scholar 

  13. Luo, Wei. 2012. Selling cosmetic surgery and beauty ideals: The female body in the web sites of Chinese hospitals. Women’s Studies in Communication 35 (1): 68–95.

    Article  Google Scholar 

  14. Gilman, Sander L. 1999. Making the body beautiful: A cultural history of aesthetic surgery. Princeton, NJ: Princeton University Press.

    Google Scholar 

  15. Mazzola, Riccardo F., and Moshe Kon. 2010. EURAPS at 20 years: A brief history of European plastic surgery from the Société Européenne de Chirurgie Structive to the European Association of Plastic Surgeons (EURAPS). Journal of Plastic, Reconstructive and Aesthetic Surgery 63 (6): 888–895.

    Article  Google Scholar 

  16. Laing, Ronald David. 1971. The politics of the family and other essays. New York, NY: Pantheon Books.

    Google Scholar 

  17. Bernardino, Carlo R., and Peter A.D. Rubin. 2003. Asian Americans: Cultural and anatomical considerations for periocular surgery. International Ophthalmology Clinics 43 (4): 151–171.

    Article  Google Scholar 

  18. Heyes, Cressida. 2009. All cosmetic surgery is “ethnic”: Asian eyelids, feminist indignation, and the politics of whiteness. In Cosmetic surgery: A feminist primer, 191–205. London: Routledge.

  19. Eyelid Surgery. 2015. Eyelid surgery. http://www.plasticsurgery-sydney.com.au/eyelid-surgery/. Accessed June 25 2015.

  20. Sturm-O’Brien, Angela K., Annette E. Brissett, and Anthony E. Brissett. 2010. Ethnic trends in facial plastic surgery. Facial Plastic Surgery 26 (2): 69–74.

    Article  Google Scholar 

  21. Naini, Farhad B., James P. Moss, and Daljit S. Gill. 2006. The enigma of facial beauty: Esthetics, proportions, deformity, and controversy. American Journal of Orthodontics and Dentofacial Orthopedics 130 (3): 277–282.

    Article  Google Scholar 

  22. Advance Beauty Cosmetic Surgery. 2015. Racial facial: Asian eyelid surgery. http://www.advancecosmetic.com/eng/media/. Accessed Nov 12 2015.

  23. Bostrom, Nick, and Rebecca Roache. 2007. Ethical issues in human enhancement. In New waves in applied ethics, ed. Clark Wolf, Jesper Ryberg, and Thomas Søbirk Petersen, 120–152. London: Palgrave Macmillan.

    Google Scholar 

  24. Davies, Gloria, and Gil-Soo Han. 2011. Korean cosmetic surgery and digital publicity: Beauty by Korean design. Media International Australia 141 (1): 146–156.

    Article  Google Scholar 

  25. McCurdy, J.A., Jr. 2006. Beautiful eyes: Characteristics and application to aesthetic surgery. Facial Plastic Surgery 22 (3): 204–214.

  26. Motaparthi, Kiran. 2010. Blepharoplasty in Asian patients-ethnic and ethical implications. The Virtual Mentor 12 (12): 946–948.

    Article  Google Scholar 

  27. Chang, Juju, and Victoria Thompson. 2014. South Korea’s growing obsession with cosmetic surgery. Nightline. http://abcnews.go.com/Lifestyle/south-koreas-growing-obsession-cosmetic-surgery/story?id=24123409. Accessed Aug 14 2015.

  28. Wonjin Beauty Medical Group. 2013. Eyelid surgery system. http://wonjinbeauty.com/index.asp?inc=eyelid/Eyelid_Surgery. Accessed Oct 12 2015.

  29. ID Hospital. 2012. Types of eyes. http://eng.idhospital.com/eye/eye020101.php. Accessed Oct 25 2015.

  30. Elliott, Carl. 2004. Better than well: American medicine meets the American dream. New York, NY: WW Norton and Company.

    Google Scholar 

  31. Pitangui Plastic Center. 2015. What constitutes the most ideal eyes? http://pitanguiplasticsurgery.com/plastic-surgery-center/. Accessed Oct 25 2015.

  32. Carlson, Karen J., Stephanie A. Esenstat, and Terra Ziporyn. 1996. The new Harvard guide to women’s health. Cambridge, MA: Harvard University Press.

    Google Scholar 

  33. Rogers, Wendy, and Angela Ballantyne. 2008. Gender and trust in medicine: Vulnerabilities, abuses, and remedies. International Journal of Feminist Approaches to Bioethics 1 (1): 48–66.

    Article  Google Scholar 

Download references

Acknowledgements

This research was funded by Macquarie University through the International Macquarie University Research Excellence Scholarship (IMQRES). I would like to thank Prof. Wendy Rogers for her comments that greatly improved the manuscript. Funding was provided by Macquarie University (Grant No. 2014092).

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Yves Saint James Aquino.

Ethics declarations

Conflict of interest

The author declares that he has no conflict of interest.

Human and animal rights statement

This article does not contain any studies with human participants or animals performed by the author.

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Aquino, Y.S.J. “Big eye” surgery: the ethics of medicalizing Asian features. Theor Med Bioeth 38, 213–225 (2017). https://doi.org/10.1007/s11017-017-9395-y

Download citation

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s11017-017-9395-y

Keywords

Navigation