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Pre-Exposure Prophylaxis (PrEP) Dissemination: Adapting Diffusion Theory to Examine PrEP Adoption

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Abstract

PrEP adoption among African-American men-who-have-sex-with-men (AAMSM) remains low. We applied Diffusion-of-Innovations (DOI) theory to understand PrEP adoption processes among young HIV-negative/status unknown AAMSM (AAYMSM; N = 181; 17–24 years). Quantitative and qualitative analyses were used to examine predictors of PrEP diffusion stages. Most AAYMSM were in the persuasion stage (PrEP-aware, hadn’t adopted; 72.4%). Our results suggest that model antecedents are DOI stage-specific. PrEP awareness (knowledge stage) was associated with lower levels of social stigma (p < .03) and greater health literacy (p < .05), while sexual risk (p < .03) and education (p < .03) predicted PrEP adoption (12.2%). PrEP efficacy and side effects were primary innovation characteristics influencing adoption receptivity in the persuasion stage. Interventions to improve PrEP diffusion should be tailored to stage-specific antecedents depending on how a community is stratified across the DOI stages.

Resumen

La adopción de Pre-exposición Profilaxis (PrEP) entre hombres afroamericanos que tienen relaciones sexuales con otros hombres (HASH) sige baja. Aplicamos la teoría de la difusión de innovaciones para comprender los procesos de adopción de la PrEP entre los hombres jóvenes afroamericanos que tienen relaciones sexuales con otros hombres (HJASH) VIH negativos/estado desconocido (HJASH; N = 181; 17–24 años). Se utilizaron análisis cuantitativos y cualitativos para examinar los predictores de las etapas de difusión de PrEP. La mayoría de los HJASH se encontraban en la etapa de persuasión (conscientes de la PrEP, no la habían adoptado; 72.4%). Nuestros resultados sugieren que los antecedentes del modelo son específicos de la etapas de la difusión de innovaciones. La conciencia de la PrEP (etapa de conocimiento) se asoció con niveles más bajos de estigma social (p <.03) y una mayor alfabetización en salud (p <.05), mientras que el riesgo sexual (p <.03) y la educación (p < .03) predijeron la adopción de la PrEP (12.2%). La eficacia y los efectos secundarios de la PrEP fueron las principales características de la innovación que influyeron en la receptividad de la adopción en la etapa de persuasión. Las intervenciones para mejorar la difusión de la PrEP deben adaptarse a los antecedentes específicos de la etapa, dependiendo de cómo se estratifique una comunidad en las etapas del la difusión de innovaciones.

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Acknowledgements

This study was funded by National Institutes of Health grant MH105180 (PI: Catania); manuscript preparation also funded by Provost’s Distinguished Graduate Fellowship from Oregon State University Graduate School for Ms. Schuyler. The authors would like to acknowledge the contributions of Ryan Singh, Amy Young, Kodasha Thomas, Tori Geter on data preparation, and Gisele Corletto on abstract translation, as well as the time and efforts of study interviewers and participants. We’d like to thank OraSure Corporation for developing desensitized Oral HIV self-test kits for the current study.

Funding

This study was funded by National Institutes of Health grant MH105180 (PI: Catania); manuscript preparation also funded by Provost’s Distinguished Graduate Fellowship from Oregon State University Graduate School for Ms. Schuyler.

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Ms. Schuyler took a lead role in conceptualizing the manuscript, analyzing and interpreting data, and writing the manuscript. Ms. Alidina and Dr. Singh participated in data analysis and interpretation as well as manuscript writing. Drs. Dolcini and Catania contributed to study conceptualization, data analysis and interpretation, and writing the manuscript. Drs. Dolcini, Harper, Fortenberry, Jamil, Pollack and Catania contributed to study design, participant recruitment, and data collection. All authors read and approved the final manuscript.

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Correspondence to Ashley Schuyler.

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Appendices

Appendix A

Adapted social stigma items

The original Fortenberry scales were developed in young adult populations (male and female, multiple racial and sexual identities) in the U.S. at high risk for HIV/STIs and among adult samples in Kenya [40, 41]. In the U.S., higher levels of perceived social stigma were associated with lower rates of HIV and STI test-seeking. The Kenyan study found that stigma scores varied with social context, being higher and stable over time in rural vs. urban regions, suggesting that the Fortenberry measure may be sensitive to geographic differences in social norms regarding HIV-positive persons. The adapted scale factor analyzed into two factors, one reflecting self-image and the other HIV testing. Preliminary analyses indicated that both measures were significantly correlated (r = 0.40, p < 0.001), and the HIV testing stigma measure had a substantially larger association with PrEP awareness than the self-image measure. The HIV testing scale may reflect situationally-specific social stigma related to attending HIV testing clinics or treatment centers to access HIV testing (see table below). Our analyses suggest that the testing measure is assessing elements of social stigma beyond HIV testing specifically, and may instead represent social stigma related to revealing sexual orientation or HIV status in the social context of a health clinic. Therefore the testing stigma measure was selected for use in final analyses.

Appendix Table: HIV testing social stigma measure items

Getting tested for HIV would make me feel ashamed

I would feel embarrassed if a doctor asked me if I needed an HIV test

Getting myself tested for HIV would make me feel like I failed to take care of myself

I would find it embarrassing to ask for an HIV test

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Schuyler, A., Alidina, Z., Dolcini, M.M. et al. Pre-Exposure Prophylaxis (PrEP) Dissemination: Adapting Diffusion Theory to Examine PrEP Adoption. AIDS Behav 25, 3145–3158 (2021). https://doi.org/10.1007/s10461-021-03345-2

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