Skip to main content
Log in

Developing semantic VR-shops for e-Commerce

  • Original Article
  • Published:
Virtual Reality Aims and scope Submit manuscript

Abstract

Increased bandwidth, cheaper and faster hardware, dedicated technology and the success of e-commerce make VR-shops feasible. VR-shops are similar to the e-shops currently available on the Web, with the difference that the products are visualized as 3D objects in a virtual world. Although VR-shops do not require sophisticated VR technology, they should be very flexible: it should be easy to add, remove and rearrange products; and to add, change or remove functionality. Therefore, an appropriate approach that can be used by a non-VR expert and which provides a short development time and easy maintenance is necessary. Also usability is very important because this is crucial for the success of VR-shops. In this paper, we present an approach to develop VR-shops that meet these requirements. It allows specifying a VR-shop using high-level conceptual specifications and in terms of domain terminology; semantics are captured by ontologies; existing product information can be incorporated; and the actual code is generated.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Fig. 1
Fig. 2
Fig. 3
Fig. 4
Fig. 5
Fig. 6
Fig. 7
Fig. 8
Fig. 9
Fig. 10
Fig. 11

Similar content being viewed by others

Notes

  1. Products have a left, a top and a front by default.

  2. Specified by the designer when defining behavior for products.

  3. Currently, the shopping cart is also listed here. From a user point of view this is strange. It will be adapted in the next version (see also further work).

References

  • Abaci T, Mortara M, Patane G, Spagnuolo M, Vexo F, Thalmann D (2005) Bridging geometry and semantics for object manipulation and grasping. In: The workshop towards semantic virtual environment (SVE), Switzerland, pp 110–119

  • Ballegooij A, Eliens A (2001) Navigation by query in virtual worlds, virtual reality modeling language symposium. In: The sixth international conference on 3D Web technology, Paderbon (Germany), ACM Press, New York, pp 77–83

  • Bille W, De Troyer O, Kleinermann F, Pellens B, Romero R (2004a) Using ontologies to build virtual worlds for the web. In: The IADIS international WWW/Internet 2004 conference, Madrid, Spain, pp 683–690

  • Bille W, Pellens B, Kleinermann F, De Troyer O (2004b) Intelligent modelling of virtual worlds using domain ontologies. In: The workshop of intelligent computing (WIC), Mexico City, Mexico, pp 272–279

  • Bille W, De Troyer O, Pellens B, Kleinermann F (2005) Conceptual modeling of articulated bodies in virtual environments. In: The 11th international conference on virtual systems and multimedia. Publ. Archaeolingua, Gent, Belgium, pp 17–26

  • Chittaro L, Ranon R (2000a) Virtual Reality stores for 1-to-1 e-commerce. In: The CHI2000 workshop on designing interactive systems for 1-to-1 E-Commerce, The Hague, The Netherlands

  • Chittaro L, Ranon R (2000b) Adding adaptive features to virtual reality interfaces for e-commerce. In: The AH2000: international conference on adaptive hypermedia and adaptive web-based systems, Lecture Notes in Computer Science, vol 1892. Springer, Berlin Heidelberg New York, pp 85–96

  • Chittaro L, Ranon R (2002) new directions for the design of virtual reality interfaces to e-commerce sites. In: AVI 2002: 5th international conference on advanced visual interfaces. ACM Press, New York, pp 308–305

  • Domingue J, Stutt J, Martins M, Tan J, Petursson H, Motta E (2003) Supporting online shopping through a combination of ontologies and interface metaphors. Int J Hum-Comput Stud 59:699–723

    Article  Google Scholar 

  • Gruber TR (1993) A translation approach to portable ontologies. Elsevier 5(2):199–220

    Google Scholar 

  • Gutierrez M, Vexo F, Thalmann D (2005) Semantics-based representation of virtual environments. Int J Comput Appl Technol 23(2):229–238

    Article  Google Scholar 

  • Hartman J, Wernecke J (1998) The VRML 2.0 handbook. Addisson-Wesley Publishing, Reading. ISBN: 0-201-47944-3

  • Haubl G, Figueroa P (2002) Interactive 3D presentations and buyer behaviors. In: Extended abstracts of the 2002 conference on human factors in computing systems, CHI 2002, April 20–25. ACM, Minneapolis, pp 744–745

  • Mass Y, Herzberg A (1999) VRCommerce—Electronic commerce in virtual reality. In: The 1st ACM conference on electronic commerce, November 03–05. Denver, Colorado, pp 103–109

  • Pellens B, De Troyer O, Bille W, Kleinermann F (2005a) Conceptual modeling of object behavior in a virtual environment. In: 3rd international virtual concept conference, Biarritz, France. Springer, Berlin Heidelberg New York, pp 93–94 + CD-ROM

  • Pellens B, De Troyer O, Bille W, Kleinermann F, Romero R (2005b) An ontology-driven approach for modeling behavior in virtual environments. In: On the move to meaningful internet systems 2005: OTM Workshops: OTM Confederated International Workshops and Posters, AWeSOMe, CAMS, GADA, MIOS+INTEROP, ORM, PhDS, SeBGIS, SWWS, and WOSE 2005, October 31–November 4. Agia Napa, Cyprus, pp 1215–1224

  • Robles A, Molina, JP, López Jaquero V, García AS (2005) Even better than reality: the development of a 3-D Online store that adapts to every user and every platform, vol 7. HCI International 2005, Las Vegas, July 2005. Universal Access in HCI: Exploring New Interaction Environments, pp 10–20

  • Salembier P, Smith JR (2001) MPEG-7 multimedia description schemes. IEEE Trans Circ Syst Video Technol 11(6):748–759

    Article  Google Scholar 

  • Sama A, Montrucchio B, Montushi P, Demartini C (2001) 3D-dvshop: a 3D dynamic virtual shop. In: The 6th Eurographics workshop on multimedia, pp 23–32

  • Ucelli G, De Amicis R, Conti G (2005) Shape semantics and content management for industrial design and virtual styling. In: The workshop towards semantic virtual environment (SVE), Switzerland, pp 127–137

  • Walsh AE, Sevenier M (2005) Core Web3D. Prentice Hall, Upper Saddle River. ISBN: 0130857289

Download references

Acknowledgments

This research is carried out in the context of the Ontobasis and the VR-DeMo projects; both projects are funded by the ‘Institute for the Promotion of Innovation by Science and Technology in Flanders’ (IWT). It is also partially funded by the FWO (Fund of Scientific Research—Flanders).

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Olga De Troyer.

Rights and permissions

Reprints and permissions

About this article

Cite this article

De Troyer, O., Kleinermann, F., Mansouri, H. et al. Developing semantic VR-shops for e-Commerce. Virtual Reality 11, 89–106 (2007). https://doi.org/10.1007/s10055-006-0058-y

Download citation

  • Received:

  • Accepted:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s10055-006-0058-y

Keywords

Navigation