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Switching attention between modalities: further evidence for visual dominance

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Abstract

The present study examined cross-modal selective attention using a task-switching paradigm. In a series of experiments, we presented lateralized visual and auditory stimuli simultaneously and asked participants to make a spatial decision according to either the visual or the auditory stimulus. We observed consistent cross-modal interference in the form of a spatial congruence effect. This effect was asymmetrical, with higher costs when responding to auditory than to visual stimuli. Furthermore, we found stimulus-modality-shift costs, indicating a persisting attentional bias towards the attended stimulus modality. We discuss our findings with respect to visual dominance, directed-attention accounts, and the modality-appropriateness hypothesis.

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Acknowledgments

Sarah Lukas, Andrea M. Philipp, and Iring Koch, Institute of Psychology, RWTH Aachen University, Aachen, Germany. This research was funded by the Deutsche Forschungsgemeinschaft (DFG) Grant KO 2045/04-03 to Iring Koch and Andrea M. Philipp in the context of DFG SPP 1107 (Executive Functions). The authors would like to thank Bernhard Hommel, Peter Wühr, and Thomas Kleinsorge for their comments on an earlier version of the paper. We are also grateful to Marion Marksteiner, Dunja Kosanke, and Sandra Beecks for conducting the experiments.

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Lukas, S., Philipp, A.M. & Koch, I. Switching attention between modalities: further evidence for visual dominance. Psychological Research 74, 255–267 (2010). https://doi.org/10.1007/s00426-009-0246-y

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