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Perceived Value, Government Regulations, and Farmers’ Agricultural Green Production Technology Adoption: Evidence from China’s Yellow River Basin

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Abstract

Farmers’ agricultural green production technology (AGPT) adoption behavior has attracted extensive attention, while few studies explored the interactive effect of perceived value and government regulations in this process. Therefore, we analyze the interaction effect between perceived value and different government regulations on farmers’ AGPT adoption by the Poisson regression model, using micro-survey data from 1491 households in China’s Yellow River basin. Furthermore, we examine the heterogeneous effect of perceived value and government regulations on farmers’ AGPT adoption behavior considering the change in production scale and farmers’ age. The results suggest that perceived value can substitute for incentive government regulation and guiding government regulation, respectively. While binding government regulation can inhibit the promotion effect of perceived value on farmers’ AGPT adoption. In addition, the larger the production scale, the more influential the effects of perceived value and government regulations on farmers’ AGPT adoption are. In contrast, with the increase in farmer’s age, the promotion effect of perceived value becomes weak while the effect of government regulations experiences a U-shaped trend. Finally, the conclusions and policy implications are set forth.

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Data availability

The data collected for this study came from a household survey by the project team among farmers in the middle and upper reaches of the Yellow River in China in August 2020.

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Acknowledgements

This paper is supported by the National Social Science Foundation of China (No. 22 & ZD083), National Natural Science Foundation of China (No. 72173097), Research Project of the Chinese Academy of Engineering (No. 2022-HYZD-09), Soft Science Project of Ministry of Agriculture and Rural Affairs (No. rkx20221101), the Key Special Funds of Ministry of Agriculture and Ministry of Finance (Grant No. CARS-07-F-1). Annual Project of Henan Provincial Philosophy and Social Science Planning (Grant No. 2022BJJ019).

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Yujie Shen: Conceptualization, formal analysis, methodology, investigation, writing—original draft. Rui Shi: Formal analysis, manuscript editing. Liuyang Yao: Data curation and proofreading, methodology, writing - review, and editing. Minjuan Zhao: Funding acquisition, project administration, and supervision.

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Correspondence to Minjuan Zhao.

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The authors declare no competing interests.

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Shen, Y., Shi, R., Yao, L. et al. Perceived Value, Government Regulations, and Farmers’ Agricultural Green Production Technology Adoption: Evidence from China’s Yellow River Basin. Environmental Management 73, 509–531 (2024). https://doi.org/10.1007/s00267-023-01893-y

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  • DOI: https://doi.org/10.1007/s00267-023-01893-y

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