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Token Money: A Study on Purchase and Spending Propensities in E-Commerce and Mobile Games

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Information and Communication Technology for Intelligent Systems ( ICTIS 2020)

Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 196))

Abstract

In businesses around the world, the Token Money system is getting adopted as an effective system in exchanging value between the company and customers. This system is most predominantly seen in mobile games, but is also now pervading the realm of e-commerce. For this research, the purchase and spending behaviors of Token Money in both mobile games and e-commerce are examined from the Token Money system’s perspective. Primary research was conducted for 202 respondents across tier-1 and tier-2 cities in India. Results yield that Token Money system’s characteristics such as the token’s relevance, expiry and pricing play key roles in the purchase behaviors in both e-commerce and mobile games. Additionally, inclusion of social elements can have a significant impact on the same as well. This study contributes to both the theoretical and practical understanding of revenue generation in the above-mentioned areas.

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Author information

Authors and Affiliations

  1. Amrita School of Business, Amrita Vishwa Vidyapeetham, Coimbatore, India

    N. P. Sreekanth & Deepak Gupta

Authors
  1. N. P. Sreekanth
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  2. Deepak Gupta
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Corresponding author

Correspondence to N. P. Sreekanth .

Editor information

Editors and Affiliations

  1. Department of Electrical and Electronics Engineering, University of the Ryukyus, Nishihara, Japan

    Tomonobu Senjyu

  2. Sinhgad Technical Education Society, SKNCOE, Pune, India

    Parikshit N. Mahalle

  3. Universiti Putra Malaysia, Serdang, Malaysia

    Thinagaran Perumal

  4. Global Knowledge Research Foundation, Udaipur, Rajasthan, India

    Amit Joshi

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© 2021 The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

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Sreekanth, N.P., Gupta, D. (2021). Token Money: A Study on Purchase and Spending Propensities in E-Commerce and Mobile Games. In: Senjyu, T., Mahalle, P.N., Perumal, T., Joshi, A. (eds) Information and Communication Technology for Intelligent Systems. ICTIS 2020. Smart Innovation, Systems and Technologies, vol 196. Springer, Singapore. https://doi.org/10.1007/978-981-15-7062-9_50

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