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What Is Neuroeconomics?

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Behavioral Economics

Part of the book series: Springer Texts in Business and Economics ((STBE))

Abstract

This chapter briefly reviews the historical background of neuroeconomics and introduces its main research topics. Neuroeconomics focuses on the brain’s work when humans make decisions. One of the aims of neuroeconomics is to develop an economic theory that can explain real human behavior including individual preference in economic behavior based on the brain mechanism.

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References

  • Aamodt, S., & Wang, S. (2008). Welcome to your brain: Why you lose your car keys but never forget how to drive and other puzzles of everyday life (1st U.S. eds.). New York: Bloomsbury.

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  • Glimcher, P. W. (2011). Foundations of neuroeconomic analysis. Oxford University Press.

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  • Glimcher, P. W., Fehr, E., & ebrary Inc. (2013). Neuroeconomics: decision making and the brain (2nd ed.). Academic Press.

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  • Thorndike, E. L. (1911). Animal intelligence; experimental studies. New York: The Macmillan Company.

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Author information

Authors and Affiliations

  1. Faculty of Economics, Keio University, Minato-Ku, Tokyo, Japan

    Masao Ogaki

  2. ATR Brain Information Communication Research Laboratory Group, Kyoto, Japan

    Saori C. Tanaka

Authors
  1. Masao Ogaki
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  2. Saori C. Tanaka
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Correspondence to Masao Ogaki .

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© 2017 Springer Nature Singapore Pte Ltd.

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Ogaki, M., Tanaka, S.C. (2017). What Is Neuroeconomics?. In: Behavioral Economics. Springer Texts in Business and Economics. Springer, Singapore. https://doi.org/10.1007/978-981-10-6439-5_2

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  • DOI: https://doi.org/10.1007/978-981-10-6439-5_2

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-10-6438-8

  • Online ISBN: 978-981-10-6439-5

  • eBook Packages: Economics and FinanceEconomics and Finance (R0)

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