Abstract
When a choice is to be made among a given number of alternatives, task complexity as well as cognitive strain are defined to be increasing functions of both the number of aspects per alternative and difficulty of choice between alternatives. The decision maker is considered to minimize the cost of (1) time of the decision procedure and (2) errors made. Due to limits of information processing capacity, optimal decision time is proposed to be a concave function of task complexity: for both simple and too complex tasks decision time is relatively small.
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© 1975 D. Reidel Publishing Company, Dordrecht, Holland
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Hogarth, R.M. (1975). Decision Time as a Function of Task Complexity. In: Wendt, D., Vlek, C. (eds) Utility, Probability, and Human Decision Making. Theory and Decision Library, vol 11. Springer, Dordrecht. https://doi.org/10.1007/978-94-010-1834-0_19
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DOI: https://doi.org/10.1007/978-94-010-1834-0_19
Publisher Name: Springer, Dordrecht
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