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An Intercultural Comparison of the Perception of Luxury by Young Consumers

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Luxury Marketing

Zusammenfassung

Recently, has there been a change in the perception of luxury: from an elitist concept to a consideration of luxury as a many-faceted issue [3], [10]. In the last few years, it has become clear that luxury consumption is open to different kinds of consumers, and that it therefore contributes to defining differentiated identities.

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Author information

Authors and Affiliations

  1. 21, rue des Oeufs Brodés, 76130, Mont Saint Aignan, Frankreich

    Bruno Godey

  2. 14, Rue des Houlettes, 76750, Vieux Manoir, Frankreich

    Daniele Pederzoli

  3. Viale Dei Cadorna 79/F, 50129, Firenze, Frankreich

    Gaetano Aiello

  4. Via Delle Pandette, 9, 50127, Firenze, Italien

    Raffaele Donvito

  5. Jägerweg 8, 30938, Burgwedel, Germany

    Klaus-Peter Wiedmann

  6. Inst. f. Marketing u. Management, Leibniz Universität Hannover, Königsworther Platz 1, 30167, Hannover, Germany

    Nadine Hennigs

Authors
  1. Bruno Godey
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  2. Daniele Pederzoli
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  3. Gaetano Aiello
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  4. Raffaele Donvito
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  5. Klaus-Peter Wiedmann
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  6. Nadine Hennigs
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Correspondence to Bruno Godey .

Editor information

Editors and Affiliations

  1. Leibniz Universität Hannover, Institut für Marketing und Management, Königsworther Platz 1, Hannover, 30167, Germany

    Klaus-Peter Wiedmann

  2. Leibniz Universität Hannover, Institut für Marketing und Management, Königsworther Platz 1, Hannover, 30167, Germany

    Nadine Hennigs

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Godey, B., Pederzoli, D., Aiello, G., Donvito, R., Wiedmann, KP., Hennigs, N. (2013). An Intercultural Comparison of the Perception of Luxury by Young Consumers. In: Wiedmann, KP., Hennigs, N. (eds) Luxury Marketing. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-8349-4399-6_4

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