Abstract
Global production increases efficiency and adds value to products and services. Especially in emerging markets, local presence may become the anchor of a firm’s success. Risk and competition will further intensify along with global production complexity. The decision processes for setting up new international operations and expanding manufacturing networks will also become more complex. This process of continuous change must be managed strongly market driven. Therefore, the author adapted the methods of SWOT analysis and IE matrix to develop an adequate strategic method of establishing a company’s individual success measures by deriving them from the interaction between external market evaluation and the assessment of internal capabilities and resources. This will help to achieve the required critical success factors, the prerequisites to be successful in target markets.
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Bürstner, H. (2012). Strategic Impact of Global Production – How to Find the Success Measures. In: ElMaraghy, H. (eds) Enabling Manufacturing Competitiveness and Economic Sustainability. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-23860-4_65
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DOI: https://doi.org/10.1007/978-3-642-23860-4_65
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