Abstract
At the end of this chapter, you will know how to deliver the right sensory mix for each target customer. We dig into the intriguing world of touch and texture with La Favorite, and participate in the launch of new personal care services. You will design the perfect consumer experience, following the example of Blacksocks.com. And a framework will be given to effectively evaluate consumers’ sensory profile and propose the winning sensory mix.
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Derval, D. (2010). The Right Sensory Mix. In: The Right Sensory Mix. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-12093-0_4
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DOI: https://doi.org/10.1007/978-3-642-12093-0_4
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