Abstract
This paper describes a case study, in which PayPal China improved the user experience by streamlining its checkout experience. This project applied User-Centered Design methodologies and involved cross-functional and international collaborations within the company. The outcome of the project drastically improved user satisfaction.
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References
Mayhew, D.J.: The Usability Engineering Lifecycle: A Practitioner’s Handbook for User Interface Design. Morgan Kaufmann, San Francisco (1999)
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© 2007 Springer-Verlag Berlin Heidelberg
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Han, A., Dong, J., Tseng, W., Ewert, B. (2007). Streamlining Checkout Experience – A Case Study of Iterative Design of a China e-Commerce Site. In: Jacko, J.A. (eds) Human-Computer Interaction. Interaction Design and Usability. HCI 2007. Lecture Notes in Computer Science, vol 4550. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-73105-4_87
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DOI: https://doi.org/10.1007/978-3-540-73105-4_87
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-73104-7
Online ISBN: 978-3-540-73105-4
eBook Packages: Computer ScienceComputer Science (R0)