Abstract
To reach a product’s business objectives, the requirements of all relevant stakeholders have to be analyzed and considered in the product definition. This paper focuses on the processes applied to analyze and consider the needs and expectations of two of these stakeholder groups, namely the customers and the users of a product. The processes to produce customer centered product definitions and user centered product definitions are compared, rendering visual opportunities to increase their efficiency and effectiveness by means of collaboration.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
American Marketing Association: Dictionary of Marketing Terms (Retrieved February 16, 2007), http://www.marketingpower.com/mg-dictionary-view435.php
Becker, J.: Marketing-Konzeption. Grundlagen des ziel-strategischen und operativen Marketing-Managements. 8th edn. München, Vahlen (2006)
Beyer, H., Holzblatt, K.: Contextual Design. Defining Customer-Centered Systems. Morgan Kaufmann Publishers, San Francisco, CA (1998)
Cockburn, A.: Writing Effective Use Cases, vol. 1. Addison-Wesley, Boston (2001)
Cooper, A.: About Face 2.0., vol. 53. Wiley Publishing Inc, Indianapolis (2003)
Courage, C., Baxter, K.: Understanding Your Users. A Practical Guide to User Requirements [..]. Morgan Kaufmann Publisher (Elsevier), San Francisco, CA (2005)
DIN EN ISO 13407: Human-centered design processes for interactive systems. Brussels, CEN - European Committee for Standardization vol. 9(10) (1999)
Earthy, J., Sherwood-Jones, B.: Quality in use processes and their integration - Part 1 - Reference Model. Lloyd’s Register of Shipping, London (2000)
Engel, J.F., Blackwell, R.D., Minard, P.W.: Consumer Behavior. The Dryden Press, Chicago (1990)
Evans, M., Jamal, A., Foxall, G.: Consumer Behaviour. John Wiley & Sons Ltd, West Sussex, England (2006)
Hackos, J.T., Redish, J.C.: User and Task Analysis for Interface Design. John Wiley & Sons, Inc., USA (1998)
ISO/PAS 18152: Ergonomics of human-system interaction - Specification for the process assessment of human-system issues. ISO, Genf. 8, 9, 11 (2003)
ISO/TR 18529: Ergonomics - Ergonomics of humansystem interaction - human-centred lifecycle process descriptions. ISO, Genf. (2000)
Mayhew, D.J.: The Usability Engineering Lifecycle. 172, 174, 188, Morgan Kaufmann, San Francisco (1999)
McCarthy, J.: Basic Marketing - A managerial approach. Irwin, Homewood, IL (1960)
Mello, S.: Customer-centric product definition. Amacom, New York (2002)
Nielsen, J.: Usability Engineering. Academic Press, Boston (1993)
Nieschlag, R., Dichtl, E., Hörschgen, H.: Marketing. 18th edn. Duncker & Humbolt, Berlin (1997)
Peter, J.P., Olson, J.C.: Consumer Behavior and Marketing Strategy, p. 378. McGraw-Hill Higher Education, Boston (2002)
Pruitt, J., Adlin, T.: The Persona Lifecycle. Keeping People in Mind Throughout Product Design. Morgan Kaufmann Publishers (Elsevier), San Francisco, CA (2006)
Sengupta, U, Sherry, J.: Future vision 2015: Building a User-Focused Vision for Future Technology. Technology@intel Magazine (9/2004) (2004)
Wiegers, K.E.: Software Requirements. In: Practical Techniques for gathering and managing Requirements [...], 2nd edn. Microsoft Press, Redmond, Washington 120, 95,81 (2003)
Zaltman, G.: How Customers Think. Essential Insights into the Mind of the Market. Harvard Business School Press, Boston, MA (2003)
Author information
Authors and Affiliations
Editor information
Rights and permissions
Copyright information
© 2007 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Hofer, R., Zimmermann, D., Jekal, M. (2007). Alignment of Product Portfolio Definition and User Centered Design Activities. In: Jacko, J.A. (eds) Human-Computer Interaction. Interaction Design and Usability. HCI 2007. Lecture Notes in Computer Science, vol 4550. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-73105-4_11
Download citation
DOI: https://doi.org/10.1007/978-3-540-73105-4_11
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-73104-7
Online ISBN: 978-3-540-73105-4
eBook Packages: Computer ScienceComputer Science (R0)