Abstract
The book begins with a story that demonstrates the dynamics of entrepreneurship. Fallon and Fernando are co-founders of a new venture. As they move through the good early stages of their start-up, several key challenges emerge: technical complexity, financial uncertainty, difficult relationships, and affected egos. The founders find it harder to communicate effectively and make decisions together, while the investors seem to be adding to the pressures, sometimes directly calling the tune. When emotions and partisan perceptions get the better of them, the partners avoid having difficult conversations and turn on each other, causing things to go from bad to terrible. The authors use this story to outline the ideas and tools of the book, before returning to the story of Fallon and Fernando to provide an alternative story with a happy ending.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2019 The Author(s)
About this chapter
Cite this chapter
Dinnar, S., Susskind, L. (2019). Entrepreneurship: The Good, the Bad, and the Terrible. In: Entrepreneurial Negotiation. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-92543-1_1
Download citation
DOI: https://doi.org/10.1007/978-3-319-92543-1_1
Published:
Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-319-92542-4
Online ISBN: 978-3-319-92543-1
eBook Packages: Business and ManagementBusiness and Management (R0)