Abstract
This article draws a big picture of the social movement that hit Brazil in 2015 and 2016 when hundreds of public schools were occupied by students in opposition to State and National levels educational reforms. Following same trend seen on other popular demonstrations in the 2000s, the Brazilian Ocupa Escola movement was geographically and chronologically distributed though not necessarily fragmented. In this chapter, the authors analyse the movement’s presence on Facebook and Youtube with a cross-method approach which correlates video-activism narratives and a network analysis. More than finding answers to explain the impressive reach of the Ocupa Escola movement in Brazil, this chapter aims at exploring methods to investigate this kind of social phenomena by mixing classical concepts on the Social Movements Theory, Communications Studies, digital methods and the rising idea of Technopolitics.
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Notes
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- 2.
In data and information retrieval, different senses of time may be considered such as the query time (when data is collected) and the focus time. As Campos et al. (2014) explain, “in the web context, focus time is the time mentioned or implicitly referred to in the content of web pages. (…) focus time should be represented by a set of time intervals rather than as a single point in time” (15:6).
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Users identification and metadata are anonymized by default by Netvizz.
- 4.
Video published on May 6, 2016. Available at: www.facebook.com/1570293559966621/posts/1581976495464994.
- 5.
Video published on November 27, 2015. Available at: www.facebook.com/1717151681852360/posts/1719783198255875.
- 6.
Video published on November 18, 2015. Available at:www.facebook.com/naofechemminhaescola/videos/1494046334223662.
- 7.
Video published on December 2, 2015. Available at: www.facebook.com/naofechemminhaescola/videos/1497194920575470.
- 8.
Video published on November 14, 2015. Available at: www.facebook.com/naofechemminhaescola/videos/1498358270459135.
- 9.
Video published on April 1, 2016. Available at: www.facebook.com/naofechemminhaescola/videos/1494985264129769.
- 10.
Video published on May 5, 2016. Available at: www.facebook.com/1570293559966621/posts/1581446612184649.
- 11.
Video published on January 26, 2016. Available at: https://www.facebook.com/1680233622219486/posts/1693199030922945.
- 12.
Video published on May 5, 2016. Available at: http://www.facebook.com/578542045638974/posts/579752585517920.
- 13.
Video published on December 2, 2015. Available at: www.facebook.com/naofechemminhaescola/videos/1497174070577555.
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Acknowledgments
Both authors have equally contributed to this chapter. Ana Lucia Nunes has contributed with the storytelling analysis methodology and Marcela Canavarro helped with the network analysis methods. Both have discussed together all outcomes and results. This work was financially supported by CAPES—Brazilian Federal Agency for Support and Evaluation of Graduate Education within the Ministry of Education of Brazil.
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de Sousa, A.L.N., Canavarro, M. (2018). #OcupaEscola: Media Activism and the Movement for Public Education in Brazil. In: Caballero, F., Gravante, T. (eds) Networks, Movements and Technopolitics in Latin America. Global Transformations in Media and Communication Research - A Palgrave and IAMCR Series. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-65560-4_10
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