Abstract
Gamification provides new affordances when integrated into BI systems. The paper highlights visibility, editability, persistence and association as organisational affordances that motivate people to use a BI system through gamification functionalities. The study is conducted at a car manufacturer where, for example, rewards and leaderboards are integrated into a BI system that responds to game interface design patterns. The result suggests an affordance model that could be used to develop and implement BI systems better and increase the use in a company.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Huotari, K.A.H., Hamari, J.: Defining gamification: a service marketing perspective. In: Presented at the Proceeding of the 16th International Academic MindTrek Conference (2012)
Hamari, J., Koivisto, J., Sarsa, H.: Does gamification work?–a literature review of empirical studies on gamification. In: 2014 47th Hawaii International Conference on System Sciences (HICSS), 2014, pp. 3025–3034. IEEE (2014)
Deterding, S.: The lens of intrinsic skill atoms: a method for gameful design. Hum.-Comput. Interact. 30(3/4), 294–335 (2015)
Augustin, K., Thiebes, S., Lins, S., Linden, R., Basten, D.: Are We Playing Yet? A Review of Gamified Enterprise Systems (2015)
Te’eni, D.: Contextualization and problematization, gamification and affordance: a traveler’s reflections on EJIS. Eur. J. Inf. Syst. 25(6), 473–476 (2016)
Rodrigues, L.F., Costa, C.J., Oliveira, A.: Gamification: a framework for designing software in e-banking. Comput. Hum. Behav. 62, 620–634 (2016)
King, D., Greaves, F., Exeter, C., Darzi, A.: ‘Gamification’: Influencing health behaviours with games. J. R. Soc. Med. 106(3), 76–78 (2013)
Denny, P.: The effect of virtual achievements on student engagement. In: Presented at the Proceedings of CHI 2013: Changing Perspectives, Paris, France, 27 April–2 May 2013 (2013)
Moise, D.: Gamification - The NEW GAME in MARKETING. Rom. J. Mark. 2, 29–33 (2013)
Blohm, I., Leimeister, J.M.: Gamification: design of IT-based enhancing services for motivational support and behavioral change. Bus. Inf. Syst. Eng. (BISE) 5(4), 275–278 (2013)
Xu, F., Weber, J., Buhalis, D.: Gamification in Tourism. In: Xiang, Z., Tussyadiah, I. (eds.) Information and Communication Technologies in Tourism 2014, pp. 525–537. Springer, Cham (2013). doi:10.1007/978-3-319-03973-2_38
Chen, H., Chiang, R.H., Storey, V.C.: Business intelligence and analytics: from big data to big impact. MIS Q. 36(4), 1165–1188 (2012)
Wixom, B.H., Yen, B., Relich, M.: Maximizing value from business analytics. MIS Q. Executive, 12(2), 111–123 (2013)
Kane, G.C., Palmer, D., Phillips, A.N., Kiron, D., Buckley, N.: Strategy, not technology, drives digital transformation - becomig a digitally mature enterprise (2015). http://sloanreview.mit.edu/projects/strategy-drives-digital-transformation/?utm_source=twitter&utm_medium=social&utm_campaign=dlrpt15. Accessed 25 May 2016
Turban, E., Pearson, E.: Business Intelligence: A Managerial Approach. Pearson Education Limited, Harlow (2014)
Clark, J.T.D., Jones, M.C., Armstrong, C.P.: The dynamic structure of management support systems: theory development, research focus, and direction. Mis Q. 31(3), 579–615 (2007)
Polites, G.L., Karahanna, E.: The Embeddedness of information systems habits in organizational and individual level routines: development and disruption. MIS Q. 37(1), 221–246 (2013)
Gangadharan, G.R., Swami, S.N., Business intelligence systems: design and implementation strategies. In: 26th International Conference on Information Technology Interfaces, 2004, pp. 139–144. IEEE (2004)
Chaudhuri, S., Dayal, U., Narasayya, V.: An overview of business intelligence technology. Commun. ACM 54(8), 88–98 (2011)
Chen, H., Chiang, R.H.L., Storey, V.C.: Business intelligence and analytics: from big data to big impact. MIS Q. 36(4), 1165–1188 (2012)
Quagini, L., Tonchia, S.: Performance Measurement: Linking Balanced Scorecard to Business Intelligence. Springer-Verlag, 2010
Harman, K., Koohang, A., Paliszkiewicz, J.: Scholarly interest in gamification: a citation network analysis. Ind. Manage. Data Syst. 114(9), 1438–1452 (2014)
Tynan, K.: How Gaming is Shaping the Future of Work (2016). https://hbr.org/2016/05/how-gaming-is-shaping-the-future-of-work. Accessed 20 Aug 2016
Saran, C.: A business case for gameplay at work. Comput. Weekly, 19–22 (2015). 20-26 August 2013
Meister, J.: Gamification: Three Ways to use Gaming for Recruiting, Training, and Health & Wellness (2012). https://www.forbes.com/sites/jeannemeister/2012/05/21/the-future-of-work-how-to-use-gamification-for-talent-management/#6e80583698d3. Accessed 25 July 2017
Robson, K., Plangger, K., Kietzmann, J.H., McCarthy, I., Pitt, L.: Is it all a game? Understanding the principles of gamification. Bus. Horiz. 58(4), 411–420 (2015)
Cheong, C., Filippou, J., Cheong, F.: Towards the gamification of learning: investigating student perceptions of game elements (in English). J. Inf. Syst. Educ. 25(3), 233–244 (2014)
Dale, S.: Gamification: making work fun, or making fun of work? (in English). Bus. Inf. Rev. 31(2), 82–90 (2014)
Morford, Z.H., Witts, B.N., Killingsworth, K.J., Alavosius, M.P.: Gamification: the intersection between behavior analysis and game design technologies (in English). Behav. Anal. 37(1), 25–40 (2014)
Werbach, K.A.H., Hunter, D.: For the Win How Game Thinking Can Revolutionize Your Business. Wharton Digital Press The Wharton School, University of Pennsylvania, Philadelphia (2012)
Deterding, S., Dixon, D., Khaled, R., Nacke, L.: From game design elements to gamefulness: defining gamification. In: Presented at the 15th MindTrek Conference, Tampere, Finland (2011)
Fuchs, M., Fizek, S., Ruffino, P., Schrape, N.: Rethinking gamification. meson Press by Hybrid Publishing Lab, Lüneburg (2014)
Jung, J.H., Schneider, C., Valacich, J.: Enhancing the motivational affordance of information systems: the effects of real-time performance feedback and goal setting in group collaboration environments. Manage. Sci. 56(4), 724–742 (2010)
Mollick, E.R., Rothbard, N.: Mandatory fun: consent, gamification and the impact of games at work. The Wharton School Research Paper Series (2014)
Garcia-Penalvo, F.J., et al.: Learning services-based technological ecosystems. In: Presented at the Proceedings of the 3rd International Conference on Technological Ecosystems for Enhancing Multiculturality, Porto, Portugal (2015)
Braunstein, D.: Gamification: An Introduction to its Potential (2016). http://www.huffingtonpost.com/danya-braunstein/gamification-an-introduct_b_3167566.html. Accessed 01 Sept 2016
Rapp, A.: Beyond gamification: enhancing user engagement through meaningful game elements. In: FDG, 2013, pp. 485–487 (2013)
Kapp, K.M.: The Gamification of Learning and Instruction: Game-Based Methods and Strategies for Training and Education. Wiley, New York (2012)
DomíNguez, A., Saenz-De-Navarrete, J., De-Marcos, L., FernáNdez-Sanz, L., PagéS, C., MartíNez-HerráIz, J.-J.: Gamifying learning experiences: practical implications and outcomes. Comput. Educ. 63, 380–392 (2013)
Gibson, J.J.: The Ecological Approach to Visual Perception. Lawrence Erlbaum Associates, Hillsdale (1986)
Gibson, J.J.: The Ecological Appraoch to Visual Perception. Houghton Mifflin, Boston (1979)
Pozzi, G., Pigni, F., Vitari, C.: Explaining big data impact on healthcare organizations: a technology affordance approach (2014)
Treem, J.W., Leonardi, P.M.: Social media use in organizations: exploring the affordances of visibility, editability, persistence, and association. Ann. Int. Commun. Assoc. 36(1), 143–189 (2013)
Faraj, S., Azad, B.: The materiality of technology: an affordance perspective. In: Materiality and Organizing: Social Interaction in a Technological World, pp. 237–258 (2012)
Markus, M.L., Silver, M.S.: A Foundation for the study of IT effects: a new look at DeSanctis and Poole’s concepts of structural features and spirit. J. AIS 9(10/11), 609–632 (2008)
Leonardi, P.M.: Theoretical foundations for the study of sociomateriality. Inf. Organ. 23(2), 59–76 (2013)
Leonardi, P.M.: When flexible routines meet flexible technologies: Affordance, constraint, and the imbrication of human and material agencies. MIS Q. 35(1), 147–167 (2011)
Brown, J.S., Duguid, P.: Knowledge and organization: a social-practice perspective. Organ. Sci. 12(2), 198–213 (2001)
Salmon, C.T.: Communication Yearbook 36 (in English). International Communication Association, Washington, DC (2013)
Verkooij, K.I.M., Spruit, M.: Mobile business intelligence: key considerations for implementations projects. J. Comput. Inf. Syst. 54(1), 23–33 (2013)
Popovič, A., Hackney, R., Coelho, P.S., Jaklič, J.: Towards business intelligence systems success: effects of maturity and culture on analytical decision making. Decis. Support Syst. 54(1), 729–739 (2012)
Boyer, J., Frank, B., Green, B., Harris, T., Van De Vanter, K.: Business intelligence strategy: a practical guide for achieving BI excellence. Mc Press, LLC (2010)
Bregman, A., Haythornthwaite, C.: Radicals of presentation: visibility, relation, and co-presence in persistent conversation. New Media Soc. 5(1), 117–140 (2003)
Malmi, T., Brown, D.A.: Management control systems as a package—opportunities, challenges and research directions. Manage. Acc. Res. 19(4), 287–300 (2008)
Ritchie, J., Lewis, J., Nicholls, C.M., Ormston, R.: Qualitative Research Practice: A Guide for Social Science Students and Researchers. Sage, London (2013)
Seidman, I.: Interviewing as qualitative research: a guide for researchers in education and the social sciences. Teachers college press, New York (2013)
Czarniawska, B.: Shadowing: And Other Techniques for Doing Fieldwork in Modern Societies. Copenhagen Business School, Denmark (2007)
Eisenhardt, K.M.: Building theories from case study research. Acad. Manage. Rev. 14(4), 532–550 (1989)
Bryman, A.: Integrating quantitative and qualitative research: how is it done. Qual. Res. 6(1), 97–113 (2006)
Saunders, M., Lewis, P., Thornhill, A.: Research Methods for Business Students, 6th edn. Pearson, Harlow, New York (2012)
Pentland, B.T.: Building process theory with narrative: from description to explanation. Acad. Manage. Rev. 24(4), 711–724 (1999)
Olszak, C.M.: Toward better understanding and use of business intelligence in organizations. Inf. Syst. Manage. 33(2), 105–123 (2016)
Frizzo-Barker, J., Chow-White, P.A., Mozafari, M., Ha, D.: An empirical study of the rise of big data in business scholarship. Int. J. Inf. Manage. 36(3), 403–413 (2016)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2017 Springer International Publishing AG
About this paper
Cite this paper
Fischer, T.C. (2017). Gamification and Affordances: How Do New Affordances Lead to Gamification in a Business Intelligence System?. In: Stolfa, J., Stolfa, S., O'Connor, R., Messnarz, R. (eds) Systems, Software and Services Process Improvement. EuroSPI 2017. Communications in Computer and Information Science, vol 748. Springer, Cham. https://doi.org/10.1007/978-3-319-64218-5_26
Download citation
DOI: https://doi.org/10.1007/978-3-319-64218-5_26
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-64217-8
Online ISBN: 978-3-319-64218-5
eBook Packages: Computer ScienceComputer Science (R0)