Abstract
Today Hearst Corporation is one of the world’s largest diversified media companies. When Frank A. Bennack, Jr., stepped down as CEO in 2013, 90 percent of the businesses Hearst was in did not even exist or were not part of the company when he started in 1979. “One of the things you have to realize and recognize,” he told a Media AMP Leadership Forum in New York City, “is that this change is accelerating. When somebody says to you, ‘That’s going to take years,’ not today, because the pace of change is so rapid. So what does this mean from a strategic point of view? What does this mean for what you have to do as someone employed to change the strategy of your company?” This chapter deals with strategy. We will consider the frameworks most commonly used today. By the end, managers should be in a position to discuss their own organization’s strategy and then make decisions regarding the strategic directions of their companies or business units, taking into account how the frameworks play out in the realm of media and entertainment.
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Rosenberg, M., Caldart, A., Seager, P.H. (2017). Strategy: The Soul of Your Business. In: Rosenberg, M., Seager, P. (eds) Managing Media Businesses. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-52021-6_2
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DOI: https://doi.org/10.1007/978-3-319-52021-6_2
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