Abstract
Today, we are more aware of the several alternative activities happening around us than ever before. We have access to real-time information about what is going on—events to see, places to visit, conversations to follow, gatherings to attend, etc. Especially through digital tools and social media, we are frequently reminded of the existing experiences. Yet, we often lack the resources to participate in all. As a result, we are likely to experience an aversive affective state, a feeling of missing out on the unattended experiences. Despite the extensive managerial press on FOMO (e.g., Herman 2012; JWT 2012), scarce empirical work exists (Alt 2015; Przybylski et al. 2013). In this paper, we elaborate on the meaning of FOMO in a nomological web of constructs, explore its antecedents (i.e., when and how it occurs), and link FOMO to consumer behavior.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Acknowledgment
The authors gratefully acknowledge a research grant from Marketing Science Institute.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2017 Academy of Marketing Science
About this paper
Cite this paper
Hayran, C., Anik, L., Gürhan-Canli, Z. (2017). Exploring the Antecedents and Consumer Behavioral Consequences of “Feeling of Missing Out (FOMO)” (Abstract). In: Stieler, M. (eds) Creating Marketing Magic and Innovative Future Marketing Trends. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-45596-9_127
Download citation
DOI: https://doi.org/10.1007/978-3-319-45596-9_127
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-45595-2
Online ISBN: 978-3-319-45596-9
eBook Packages: Business and ManagementBusiness and Management (R0)