Salesforce is a global enterprise software company, with Fortune 100 standing, most well-known for its role in linking cloud computing to on-demand customer relationship management (CRM) products. Salesforce CRM and marketing products work together to make corporations more functional and ultimately more efficient. Founded in 1999 by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Domingues, Salesforce’s varied platforms allow organizations to understand the consumer and the varied media conversations revolving around a business or brand. According to Forbes (April 2011) which conducted an assessment of businesses focused on value to shareholders, Marc Benioff of Salesforce was the most effective CEO in the world.
Salesforce provides a cloud-based centralized location to track data. Contacts, accounts, sales deals, and documents as well as corporate messaging and the varied social media conversations are all archived and retrievable within the Salesforce architecture from any...
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Denning, S. (2011). Successfully implementing radical management at Salesforce.com. Strategy & Leadership, 39(6), 4.
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Schmitt, J. (2017). Salesforce. In: Schintler, L., McNeely, C. (eds) Encyclopedia of Big Data. Springer, Cham. https://doi.org/10.1007/978-3-319-32001-4_179-1
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DOI: https://doi.org/10.1007/978-3-319-32001-4_179-1
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