Abstract
Accurate tourism demand forecasting systems are very important in tourism planning, especially in high tourist countries and regions within. In this paper we investigate the problem of accurate tourism demand prediction using nonlinear regression techniques based on Artificial Neural Networks (ANN). The relative accuracy of the Multilayer Perceptron (MLP) and Support Vector regression (SVR) in tourist occupancy data is investigated and compared to simple Linear Regression (LR) models. The relative performance of the MLP and SVR models is also compared to each other. For this, the data collected for a period of 8 years (2005–2012) showing tourism occupancy of the hotels of the Western Region of Greece is used. Extensive experiments have shown that the SVM regressor with the RBF kernel (SVR-RBF) outperforms the other forecasting models when tested for a wide range of forecast horizon (1–24 months) presenting very small and stable prediction error compared to SVR-POLY, MLP, as well as the simple LR models.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Box, G., & Jenkins, G. (1976). Time series analysis: Forecasting and control (2nd ed.). San Francisco: Holden-Day.
Burger, C. J. S. C., Dohnal, M., Kathrada, M., & Law, R. (2001). A practitioners guide to time-series methods for tourism demand forecasting—A case study of Durban, South Africa. Tourism Management, 22, 403–409.
Chena, K.-Y., & Wang, C.-H. (2007). Support vector regression with genetic algorithms in forecasting tourism demand. Tourism Management, 28, 215–226.
Cho, V. (2003). A comparison of three different approaches to tourist arrival forecasting. Tourism Management, 24, 323–330.
Claveria, O., & Torra, S. (2014). Forecasting tourism demand to Catalonia: Neural networks vs. time series models. Economic Modelling, 36, 220–228.
Coshall, J. T., & Charlesworth, R. (2010). A management orientated approach to combination forecasting of tourism demand. Tourism Management, 32, 759–769.
Dritsakis, N., & Athanasiadis, S. (2000). An econometric model of tourist demand: The case of Greece. Journal of Hospitality and Leisure Marketing, 7, 39–49.
Franses, P. H. (2004). Time series models for business and economic forecasting. Cambridge: Cambridge University Press.
Frees, E. W. (1996). Data analysis using regression models—The business perspective. New York: Prentice Hall.
Goh, C., & Law, R. (2002). Modelling and forecasting tourism demand for arrivals with stochastic nonstationarity seasonality and intervention. Tourism Management, 23, 499–510.
Gunter, U., & Önder, I. (2015). Forecasting international city tourism demand for Paris: Accuracy of uni- and multivariate models employing monthly data. Tourism Management, 46, 123–135.
Hernández-López, M., & Cáceres-Hernández, J. J. (2007). Forecasting tourists’ characteristics by a genetic algorithm with a transition matrix. Tourism Management, 28, 290–297.
Hyndman, R. J., Koehler, A. B., Ord, J. K., & Snyder, R. D. (2008). Forecasting with exponential smoothing: The state space approach. Berlin: Springer.
Hyndman, R. J., Koehler, A. B., Snyder, R. D., & Grose, S. (2002). A state space framework for automatic forecasting using exponential smoothing methods. International Journal of Forecasting, 18, 439–454.
Ismail, J. A., Iverson, T. J., & Cai, L. A. (2000). Forecasting Japanese arrivals to Guam: An empirical model. Journal of Hospitality and Leisure Marketing, 7, 51–63.
Kon, S. C., & Turner, W. L. (2005). Neural network forecasting of tourism demand. Tourism Economics, 11, 301–328.
Kulendran, N., & Witt, S. F. (2003). Forecasting the demand for international business tourism. Journal of Travel Research, 41, 265–271.
Li, G., Song, H., & Witt, S. F. (2006). Forecasting tourism demand using econometric models. In D. Buhalis & C. Costa (Eds.), Tourism management dynamics: Trends, management and tools (pp. 219–228). Oxford: Elsevier.
Lin, C. J., Hsu, C. W., & Chang, C. C. (2003). A practical guide to support vector classification. Technical Report, Department of Computer Science and Information Engineering, National Taiwan University, Taipei.
Makridakis, S., & Hibon, M. (1979). Accuracy of forecasting: An empirical investigation. Journal of the Royal Statistical Society A, 142, 97–145.
Palmer, A., Montaño, J. J., & Sesé, A. (2006). Designing an artificial neural network for forecasting tourism time-series. Tourism Management, 27, 781–790.
Panagopoulos, A., & Panagopoulos, A. (2005). A time series method for occupancy forecasting—A case study of West Greece. Archives of Economic History, 17(1), 67–78.
Psillakis, Z., Panagopoulos, A., & Kanellopoulos, D. (2009). Low cost inferential forecasting and tourism demand in accommodation industry. Tourismos, 4(2), 47–68.
Roselló, J., Font, A. R., & Roselló, A. S. (2004). The economic determinants of seasonal patterns. Annals of Tourism Research, 31, 697–711.
Shahrabi, J., Hadavandi, E., & Asadi, S. (2013). Developing a hybrid intelligent model for forecasting problems: Case study of tourism demand time series. Knowledge-Based Systems, 43, 112–122.
Shan, J., & Wilson, K. (2001). Causality between trade and tourism: Empirical evidence from China. Applied Economics Letters, 8, 279–283.
Song, H., Gao, B. Z., & Lin, V. S. (2013). Combining statistical and judgmental forecasts via a web-based tourism demand forecasting system. International Journal of Forecasting, 29, 295–310.
Song, H., & Li, G. (2008). Tourism demand modelling and forecasting—A review of recent research. Tourism Management, 29, 203–220.
Song, H., & Witt, S. F. (2006). Forecasting international tourist flows to Macau. Tourism Management, 27, 214–224.
Tay, F. E. H., & Cao, L. (2001). Application of support vector machines in financial time series forecasting. Omega, 29, 309–317.
Thomason, M. (1999). The practitioner method and tools: A basic neural network based trading system project revisited (parts 1 and 2). Journal of Computational Intelligence in Finance, 7(3), 36–45.
Vapnik, V., Golowich, S., & Smola, A. (1996). Support vector machine for function approximation, regression estimation, and signal processing. Advances in Neural Information Processing Systems, 9, 281–287.
Witt, S. F., Song, H., & Wanhill, S. P. (2004). Forecasting tourism-generated employment: The case of Denmark. Tourism Economics, 10, 167–176.
Acknowledgements
This research has been co-financed by the European Union (European Social Fund—ESF) and Greek national funds through the Operational Program “Education and Lifelong Learning” of the National Strategic Reference Framework (NSRF)—Research Funding Program: ARCHIMEDES III. Investing in knowledge society through the European Social Fund.
The data that involves the monthly occupancy of all tourist accommodations of both foreign and domestic tourists came from the official records of the Hellenic Statistical Authority (EL. STAT., www.statistics.gr).
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2016 Springer International Publishing Switzerland
About this paper
Cite this paper
Koutras, A., Panagopoulos, A., Nikas, I.A. (2016). Evaluating the Performance of Linear and Nonlinear Models in Forecasting Tourist Occupancy in the Region of Western Greece. In: Katsoni, V., Stratigea, A. (eds) Tourism and Culture in the Age of Innovation. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-27528-4_26
Download citation
DOI: https://doi.org/10.1007/978-3-319-27528-4_26
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-27527-7
Online ISBN: 978-3-319-27528-4
eBook Packages: Business and ManagementBusiness and Management (R0)