Abstract
Shoham, Rose and Albaum (1995) discussed the Etnocentric, Polycentric, Regiocentric, and Geocentric Framework (EPRG) in the context of a nomological network that also included export motives and psychological distance. Notably, the impact of EPRG orientations on firm performance was not discussed in their study. This article addresses this relationship. We argue that EPRG orientation, in and by itself, should not affect performance. We document empirically that subjective assessments of export performance do not differ on the basis of firms’ EPRG orientations.
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© 2015 Academy of Marketing Science
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Shoham, A. (2015). The EPRG Framework: Does it Affect Managerial Perceptions of Export Success?. In: Manrai, A., Meadow, H. (eds) Global Perspectives in Marketing for the 21st Century. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17356-6_112
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DOI: https://doi.org/10.1007/978-3-319-17356-6_112
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17355-9
Online ISBN: 978-3-319-17356-6
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