Abstract
Much of the data we observe in marketing describes customers purchasing products. For example, as we discussed in Chap. 12, retailers now regularly record the transactions of their customers. In that chapter, we discussed analyzing retail transaction records to determine which products tend to occur together in the same shopping basket.
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Chapman, C., Feit, E.M. (2015). Choice Modeling. In: R for Marketing Research and Analytics. Use R!. Springer, Cham. https://doi.org/10.1007/978-3-319-14436-8_13
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DOI: https://doi.org/10.1007/978-3-319-14436-8_13
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