Abstract
The aim of this contribution is firstly to define the nature of the customer value construct and to make a contribution to the operationalization of this latent variable. Secondly, it was intended that the relationship between customer satisfaction and customer value should be subject to closer scrutiny. Third to show the relevance of the construct of interest an empirical study in the car retailing industry was conducted.
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Huber, F., Herrmann, A. (2015). The Role of Customer Value in Arriving at an Assessment of Satisfaction - Results of an Causalanalytical Study. In: Spotts, H., Meadow, H. (eds) Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11885-7_28
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