Abstract
Recommender systems usually support B2C e-Commerce activities without to provide e-buyers with information about the reputation of both products and interlocutors. To provide B2C traders with suggestions taking into account gossips, in this paper we present REBECCA, a fully decentralized trust-based B2C recommender system that also guarantees scalability and privacy. Some experiments show the advantages introduced by REBECCA in generating more effective suggestions.
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Rosaci, D., Sarné, G.M.L. (2014). REBECCA: A Trust-Based Filtering to Improve Recommendations for B2C e-Commerce. In: Zavoral, F., Jung, J., Badica, C. (eds) Intelligent Distributed Computing VII. Studies in Computational Intelligence, vol 511. Springer, Cham. https://doi.org/10.1007/978-3-319-01571-2_5
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DOI: https://doi.org/10.1007/978-3-319-01571-2_5
Publisher Name: Springer, Cham
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