Destination marketing organization

Tourism espouses and encompasses experiencing an attraction or a destination. Tourists may choose a particular destination for a multitude of motives. Related activities, in one place or spread widely, could be located in a place, a village, a city, a country, or a region. As more and more destinations choose to promote tourism and as more tourists look for information, destination marketing organizations become more important and more organized. This mission refers to all the planning and implementation to enhance tourism, including campaigns to drive business, information services, facilitation of bookings, customer relationship management, and much more. It is about the effort to get people to visit the destination (Morrison 2013).

While different stakeholders, such as hotels and attractions, may choose to promote their own services to tourists, it is believed that coordinated and concerted efforts to promote a destination could benefit the entire industry. Such an approach is...