Abstract
Mobile services support various situations in everyday life and with the spread of mobile internet and better equipped mobile devices mobile services are becoming increasingly important, especially in tourism. Mobile tagging, based on QR codes or similar approaches, offers a technique to increase the accessibility of mobile services. In this paper potential applications of QR Codes in tourism, and specifically within a cultural institution (the Mercedes-Benz Museum), are identified and prototypically implemented. In a second step, these application scenarios are evaluated within a test user study. Results show that both, usability and intention to use the services are potentially high and QR codes are able to provide additional comfort in accessing mobile content and services.
This is a preview of subscription content, log in via an institution to check access.
Preview
Unable to display preview. Download preview PDF.
References
BVDW & J&S (2008). Jahrbuch Deutscher Multimedia Award: Interaktive Trends 2006/2007. Bundesverband Digitale Wirtschaft and J&S Dialog Medien GmbH, Düsseldorf-Hamburg, Germany, pp. 26–30.
Broughall, N. (2009). Sony’s First QR Code is A Giz AU Competition to win 10 Playstation 3s. Allure Media, Sydney, Australia, http://www.gizmodo.com.au/2008/07/sonys_first_qr_ code_is_a_giz_au_competition_to_win_10_playstation_3s/ [Oct. 17, 2006].
Coca-Cola (2009). Coca-Cola Central Japan Co. Ltd., Yokohama, Japan, http://c.cocacola.co.jp/haishin/ccnews/090511/html/index.html [Aug. 24, 2009].
Davis, C. K. (2003). Technologies and methodologies for evaluationg information technology in business. IRM Press, Hershey, PA, USA.
DENSO (2000). QR Code.com. Denso Wave Inc., http://www.qrcode.com [Sept. 24, 2009].
Deutsche Bahn (2009). Deutsche Bahn AG, Germany, http://www.bahn.de/p/ view/buchung/ mobil/handy_ticket.shtml [July 19, 2009].
Deutsche Lufthansa (2009). Info & Service: The Mobile Boarding Card. Deutsche Lufthansa AG, Frankfurt, http://www.lufthansa.com/online/portal/lh/de/info_and_services/ checkin?nodeid =2141196&l=de&cid=18002 [Sept. 2, 2009].
Deutsche Post (2009). http://www.deutschepost.de/intnernetmarke [Sept. 17, 2009].
Diekmann, A. (2007). Empirische Sozialforschung: Grundlagen, Methoden, Anwendungen. Rohwolt Taschenbuch-Verlag, Hamburg, pp. 410–414.
Henseler, W. (2009). Interfacing Media Future — The Future of Automotive Web. Cooperative Workshop at the Daimler AG Stuttgart, Germany.
Ivancsits, R. G. (2006). Mobile Couponing und Mobile Ticketing — Instrument des Customer Relationship Management im Mobile Marketing. Dr. Müller, Saarbrücken, pp. 7–109.
Kaywa (2009). DocoDare: All about mobile Life. Kaywa AG, Zurich, Switzerland, http://mobile.kaywa.com/files/dokodare2009.ppt [June 23, 2009].
Kuckartz, U. (2009). Evaluation online: Internetgestützte Befragung in der Praxis. VS Verlag für Sozialwissenschaften, GWV Fachverlage GmbH, Wiesbaden, pp. 33–67.
Langlotz, T. & Bimber O. (2007). Unsynchronized 4D Barcodes: Coding and Decoding Time-Multiplexed 2D Colorcodes. Bauhaus University, Weimar, Germany.
Lenk, B. (2002). Handbuch der automatischen Identifikation: 2D Codes, Matrixcodes, Stapelcodes, Composite Codes, Dotcodes. Vol. 2, Monika-Lenk Fachbuchverlag, Kirchheim unter Teck.
Lenk, B. (2003). Handbuch der automatischen Identifikation: ID-Techniken, 1D Codes, 2D Codes, 3D Codes. Vol. 1, Monika-Lenk Fachbuchverlag, Kirchheim unter Teck.
m-otion (2007). Tag Your City. m-otion communications GmbH, Vienna, http://www.tagyourcity.at/img/TYC_Folder_A5_Web.pdf [26.aug.2009].
Nielsen (2009). Mobile Media View Q1 2009. The Nielsen Company, Hamburg London.
Pixelpark (2007). White paper: Mobile Tagging mit 2D Code. Pixelpark Agentur, Hamburg.
S&P Architects (2009). Code Unique Infosheet — Studio City Hotel. Söhne and Partners, Vienna, http://www.soehnepartner.com/projekte/hotel/studio-city-hotel/28-178.htm [Sept. 17, 2009].
Sims (2009). Die Kultur-Sozial-Community, http://www.simskultur.net/baden-wuerttemberg/ karlsruhe/zkm-zentrum-fuer-kunst-und-medientechnologie-karlsruhe [Aug. 25, 2009].
Soon, T. J. (2008). The Synthesis Journal: Section three — the QR Code. iTSC Information Thechnology Standard Comitee, Singapore, pp. 59–78.
Staatstheater Darmstadt (2009). Darmstadt, Germany, http://www.staatstheaterdarmstadt.de/mobile [Oct. 6, 2007]; http://www.staatstheater-darmstadt.de/presse/ presse/dein-handy-ein-star.html [Sept. 24, 2009].
Ten Hompel, M., Büchter, H. & Franzke, U. (2008). Identifikationssysteme und Automatisierung. Springer-Verlag, Berlin, Germany, pp. 85–89.
The Sun (2007). How to crack QR smart codes. News Group Newspapers Ltd., London, http://www.thesun.co.uk/sol/homepage/news/article543361.ece [Sept. 23, 2009].
The Thing (2006). Tag City Project. The Thing, http://www.tag-city.net [Sept. 13, 2009].
Welt Kompakt (2007). Welt Kompakt führt den 2D-Code ein. Springer-Verlag, Berlin, Germany, http://www.welt.de/webwelt/article1344905/WELT_KOMPAKT_fuehrt_den _2D_Code_ein.html [Sept. 30, 2009].
ZKM (2009). ZKM mobile tagging. Zentrum für Kunst und Medientechnologie, Karlsruhe, Germany, http://2009.zkm.de/2009 [Sept. 29, 2009].
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2010 Springer-Verlag/Wien
About this paper
Cite this paper
Canadi, M., Höpken, W., Fuchs, M. (2010). Application of QR Codes in Online Travel Distribution. In: Gretzel, U., Law, R., Fuchs, M. (eds) Information and Communication Technologies in Tourism 2010. Springer, Vienna. https://doi.org/10.1007/978-3-211-99407-8_12
Download citation
DOI: https://doi.org/10.1007/978-3-211-99407-8_12
Publisher Name: Springer, Vienna
Print ISBN: 978-3-211-99406-1
Online ISBN: 978-3-211-99407-8
eBook Packages: Business and EconomicsBusiness and Management (R0)