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Economic Vulnerability, Orientations and Performance: a study among Micro-enterprises in Kelantan, Malaysia

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Innovation of Businesses, and Digitalization during Covid-19 Pandemic (ICBT 2021)

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 488))

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Abstract

This study examined the impact of economic vulnerability on strategic orientations (i.e. sales orientation, consumer orientation, competitive orientation, emotional orientation and business orientation), and the effect of strategic orientations on the performance of the micro-enterprises in Kelantan Malaysia. This study used a cross-sectional design and collected quantitative data through structured interviews from 450 micro-entrepreneurs in Kelantan, Malaysia. Economic vulnerability has significant negative effects on the dimensions of strategic orientation (i.e. Sales Orientation; Consumer Orientation; Competitive Orientation; Emotional Orientation, Business Orientation). Moreover, both competitive and business orientation showed significant positive effects on micro-enterprise performance. This is the first known study to test the relationship between economic vulnerability and strategic orientations. This study is further unique because of its focus on micro-entrepreneurs of emerging economies, a context missed by most previous studies. Apart from extending current literature, this paper could have significant policy and practical implications.

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Author information

Authors and Affiliations

  1. Faculty of Business Administration, University of Science and Technology Chittagong, Dhaka, Bangladesh

    Syed Ali Fazal

  2. Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Kelantan, Malaysia

    Noor Raihani Zainol & Mohd Zulkifli Muhammad

  3. UCSI Graduate Business School, UCSI University, Cheras, Kuala Lumpur, Malaysia

    Wan Nurulasiah Wan Mustapa

  4. UMK - Graduate School of Business, Universiti Kebangsaan Malaysia, Selangor, Malaysia

    Abdullah Al Mamun

  5. Department of Management Information Systems, Prince Sattam Bin Abdulaziz University, Al-Kharj, Saudi Arabia

    Anas A. Salameh

Authors
  1. Syed Ali Fazal
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  2. Noor Raihani Zainol
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  3. Wan Nurulasiah Wan Mustapa
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  4. Abdullah Al Mamun
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  5. Anas A. Salameh
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  6. Mohd Zulkifli Muhammad
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Corresponding author

Correspondence to Noor Raihani Zainol .

Editor information

Editors and Affiliations

  1. Northern Cyprus Campus, Middle East Technical University, via Mersin 10, Turkey

    Bahaaeddin Alareeni

  2. College of Business of Finance, Ahlia University, Manama, Bahrain

    Allam Hamdan

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Fazal, S.A., Zainol, N.R., Mustapa, W.N.W., Al Mamun, A., Salameh, A.A., Muhammad, M.Z. (2023). Economic Vulnerability, Orientations and Performance: a study among Micro-enterprises in Kelantan, Malaysia. In: Alareeni, B., Hamdan, A. (eds) Innovation of Businesses, and Digitalization during Covid-19 Pandemic. ICBT 2021. Lecture Notes in Networks and Systems, vol 488. Springer, Cham. https://doi.org/10.1007/978-3-031-08090-6_28

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  • DOI: https://doi.org/10.1007/978-3-031-08090-6_28

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