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Transitioning Media in a Post COVID World

Digital Transformation, Immersive Technologies, and Consumer Behavior

  • Book
  • © 2022

Overview

Editors:
  1. Gali Einav

    1. Adelson School of Entrepreneurship, Reichman University (Interdisciplinary Center Herziliya), Herzliya, Israel

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  • Provides a multi-dimensional look at post-COVID digital media landscape
  • Features insights from different forms of media and technology
  • Features new content models based on creative thinking and digital collaboration models

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About this book

This book provides a unique overview of the digital transformation media industries have experienced following the COVID-19 pandemic. Industries addressed include television, art, gaming, and music. The book investigates the impact of immersive technologies on various media. It examines in-depth changing consumer behavior in the digital space. This includes development of new content models based on creative thinking, digital collaboration models and personalized psychologically based analysis of digital consumer behavior.

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Table of contents (8 chapters)

  1. Front Matter

    Pages i-xiii
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  2. The COVID-19 Pandemic and Consumer Media Behavior

    • John Carey, Janet Schiff Gallent, Horst Stipp
    Pages 1-17

  3. Media Reimagined: The Impact of COVID-19 on Digital Media Transformation

    • Gali Einav
    Pages 19-28

  4. How COVID-19 Impacted the Design of Consumer’s Feelings

    • Liraz Margalit
    Pages 29-40

  5. Music Innovation and the Impact of COVID-19 on the Way We Experience Music

    • Revital Hollander-Shabtai, Or Tzofi
    Pages 41-60

  6. An Agile Model of TV Format Development for a Post-COVID World

    • Michal Ben-David
    Pages 61-80

  7. The Challenge of Being Lazy

    • Oded Napchi
    Pages 81-98

  8. The Impact of COVID-19 on the Dispersion of Immersive Technologies and Human Behavior Research and Implementation

    • Jonathan Giron, Noam Lemelshtrich Latar
    Pages 99-113

  9. The Future of Museums: The Post-Pandemic Transformation of Experiences and Expectations

    • Cynthia Goodman
    Pages 115-127

  10. Back Matter

    Pages 129-132
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Editors and Affiliations

  • Adelson School of Entrepreneurship, Reichman University (Interdisciplinary Center Herziliya), Herzliya, Israel

    Gali Einav

About the editor

Gali Einav is Head of the International Undergraduate Program in Entrepreneurship and the "Upstart” Program at the Adelson School of Entrepreneurship at Reichman University (IDC Herzliya Israel). Gali also teaches digital media at the Katz School of Marketing at Yeshiva University (New York, USA). Her research interests include the impact of digital transformation on media industries and consumer behavior, innovative education models and innovation and the future workforce. She has co-authored and edited 3 books focused on innovation and digital transformation, including Transitioned Media: A Turning Point into the Digital Realm (Springer, 2010) and The New World of Transitioned Media (Springer, 2015).

Bibliographic Information

  • Book Title: Transitioning Media in a Post COVID World

  • Book Subtitle: Digital Transformation, Immersive Technologies, and Consumer Behavior

  • Editors: Gali Einav

  • Series Title: The Economics of Information, Communication, and Entertainment

  • DOI: https://doi.org/10.1007/978-3-030-95330-0

  • Publisher: Springer Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022

  • Hardcover ISBN: 978-3-030-95329-4Published: 23 April 2022

  • Softcover ISBN: 978-3-030-95332-4Published: 23 April 2023

  • eBook ISBN: 978-3-030-95330-0Published: 22 April 2022

  • Series ISSN: 1868-0453

  • Series E-ISSN: 1868-0461

  • Edition Number: 1

  • Number of Pages: XIII, 132

  • Number of Illustrations: 2 b/w illustrations, 27 illustrations in colour

  • Topics: Industries, Digital/New Media, Business and Management, general

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