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Rediscovering the Fundamentals of Value Creation

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The Post-Digital Enterprise

Part of the book series: Future of Business and Finance ((FBF))

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Abstract

While in the last decade Digital Transformation has been claimed as the mandatory path to take to generate business value, the post-digital perspective suggests that Executives can rely on other relevant options for the digital evolution of their organizations. Starting from a customer-driven perspective, this chapter frames the four traditional processes linked to the fundamentals of value creation: digitalization, digital transformation, digital disruption, and digital innovation. Moreover, the discussion highlights a more contemporary approach for incumbent companies aiming at leveraging on digital to continuously generate value: the minimum viable transformation. Eventually, the chapter highlights the main differences and connections between the analyzed approaches, in an effort to provide Executives with a toolkit to craft a solid value-based digital transition path for their organizations.

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Notes

  1. 1.

    The full video and transcripts are available online from several sources. The author refers here to https://allaboutstevejobs.com/videos/keynotes/wwdc_1997_closing_chat minutes from 52:08 to 53:12.

  2. 2.

    Fortune, 2020, Global 500 Ranking.

  3. 3.

    Forbes, 2020, The world’s most valuable brands.

  4. 4.

    The term is borrowed from psychology. FOMO is defined as “a pervasive apprehension that others might be having rewarding experiences from which one is absent” (Przybylski et al. 2013). This social disease is characterized by “a desire to stay continually connected with what others are doing.” This new factor is related to a combination of environmental factors and psychological factors, e.g., social contagion theory. Social contagion theory posits that people engage in a process of social learning by examining the actions of peers (DiMaggio and Powell 1983).

  5. 5.

    www.gartner.com/en/information-technology/glossary/robotic-process-automation-rpa

  6. 6.

    https://www.getsmarter.com/about-us

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Author information

Authors and Affiliations

  1. SDA Bocconi School of Management – Information Systems Knowledge Group, Milan, Italy

    Gianluca Salviotti

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  1. Gianluca Salviotti
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Correspondence to Gianluca Salviotti .

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Editors and Affiliations

  1. SDA Bocconi School of Management, Bocconi University, Milan, Italy

    Gianluigi Castelli

  2. SDA Bocconi School of Management, Bocconi University, Milan, Italy

    Severino Meregalli

  3. Department of Management and Technology, Bocconi University, Milan, Italy

    Ferdinando Pennarola

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Salviotti, G. (2022). Rediscovering the Fundamentals of Value Creation. In: Castelli, G., Meregalli, S., Pennarola, F. (eds) The Post-Digital Enterprise. Future of Business and Finance. Springer, Cham. https://doi.org/10.1007/978-3-030-94837-5_3

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