Design Research of New Energy Imagery Transformation Based on Verb Semantics

Abstract

At present, due to large-scale development of non-renewable energy, its reserves are getting smaller and smaller and the use of fossil energy causes serious pollution. In order to cope with the dual pressure of energy and environmental protection, the products powered by new energy will become future directions. It is an urgent problem to be studied that how to apply new energy imagery to product design. The research is to perceive the new energy based on the study of verb semantics and transform its imagery into a perceptible design model. It is carried out in three parts: the extraction of “new energy” verb and the establishment of the word bank, the establishment of a gene bank and the extraction and transformation of new energy design elements. Perceived imagery from the perspective of the verb which analogies to the study of adjectives. Combined with card classification, correlation analysis, and other methods, a new energy word library and image library of verbs are formed and finally transformed into a perception and experience model reflecting new energy. The use of verb thinking can help designers create the immersive design to better convey the design in a variety of ways while enabling users to mobilize multiple senses to perceive new energy products, increase usability and experience, and arouse users’ emotional resonance.

Supported by the National Natural Science Foundation of China (No. 61772186).