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Nonnemaker, J., MacMonegle, A., Farrelly, M. (2021). Economic Evaluations of Social Marketing Campaigns. In: The Palgrave Encyclopedia of Social Marketing. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-14449-4_159-1
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DOI: https://doi.org/10.1007/978-3-030-14449-4_159-1
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