Abstract
Strategic communication (SC) is the state’s projection of certain important and long-term values, interests, and goals into the conscience of domestic and foreign audiences. It is effectuated by means of adequate synchronization of multifaceted activities in all the domains of social life with professional communication support. It is clear that such synchronization takes place in Russia today, reflecting the dynamics of the unique national symbiosis of the old and the new and of the local and the adopted aspects of forms and methods of influencing public consciousness. In the chapter are analyzed some aspects of SC of Russia in Latin America. Special attention is given to key messages of the leadership of Russia to the countries of the region, the current practice of public diplomacy and the perception of Russia in Latin America.
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Notes
- 1.
The Deputy National Security Advisor for Strategic Communications (DNSA/SC); The Centre for U.S. Global Engagement; The Office of Policy, Planning, and Resources for Public Diplomacy and Public Affairs (R/PPR) and bureaus of Educational and Cultural Affairs, Public Affairs, and International Information Programs which are overseen by the Under Secretary for Public Diplomacy and Public Affairs, etc. The structures are constantly changing and developing.
- 2.
The agency Rossotrudnichestvo leverages more than 80 years of experience of its predecessors: the All-Union Society of Cultural Relations with Foreign Countries, the Union of Sovietic Societies of Friendship and Cultural Relations with Foreign Countries, the Russian Centre for International Scientific and Cultural Cooperation at the Ministry of Foreign Affairs of the Russian Federation (Roszarubezhcenter).
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Pashentsev, E.N. (2020). Strategic Communication of Russia in Latin America. In: Velikaya, A.A., Simons, G. (eds) Russia’s Public Diplomacy. Studies in Diplomacy and International Relations. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-12874-6_13
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