Abstract
Almost anyone who steps into the field of data science would have certainly heard the famous diaper and beer story. An analytical study conducted by a major grocery store on their transactional purchase history found that a man between 30 and 40 years of age, shopping between 5 p.m. to 7 p.m. on Fridays who buys diapers were most likely to have beers in their cart.
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© 2016 Sibanjan Das
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Das, S. (2016). Association Rules. In: Data Science Using Oracle Data Miner and Oracle R Enterprise. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-2614-8_4
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DOI: https://doi.org/10.1007/978-1-4842-2614-8_4
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Publisher Name: Apress, Berkeley, CA
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Online ISBN: 978-1-4842-2614-8
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